Yamaha Ray Z scooter wins India Design Mark award

By: Jisha P.

May 07 2014

The Ray Z scooter from Yamaha Motor India Sales Pvt. Ltd is the recipient of the India Design Mark (I Mark) awarded by the India Design Council. Following the last two years’ award for the YZF-R15 and Yamaha Ray, this is Yamaha’s third consecutive I Mark award, according to a company statement.

The India Design Council is affiliated with India’s Ministry of Commerce & Industry and comprises eminent people in academia, design and industry organisations. Its India Design Mark (I Mark) awards programme was initiated in cooperation with the Japan Institute of Design Promotion, and in line with the same standards set by Japan's Good Design Award (G Mark). Open application and judging for the third I Mark awards was in 2013, and in the award’s third year, 2014, the Yamaha RAY Z was one of the I Mark recipients.

Based on the concept of an ‘Aggressive Sporty Design’, the Ray Z has been developed to target young male users between 18 and 22 years of age. Ray Z comes with a sporty look and feel. Its features include smoked-finish visor for a motorcycle-like image, aluminium rear wing-shaped tandem rider grab-bars, new instrument panel with carbon fibre-patterned background, carbon fibre-patterned seat cover material, and dynamic colouring and graphics, the company added.

Source: Yamaha Motor India

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