In what has been a continued
focus on re-energising the personal smart commuter segment, the HMC Group led
by Hero Cycles Ltd. continues to make strong strides in consolidating its early
mover advantage as it plans to consolidate its current EPAC (Electric Pedal
Assisted Bicycle) range ‘Lectro’ from 4 products currently to 20 by the end of
Watch our review of the Lectro e-cycles on YouTube
There have also been a string of high-level
meetings with two leading international technology giants in the EPAC category
and a feasibility study too has been conducted to produce a range of products
in India in this category. These moves can be a game changer, especially at a
time when the government effort to popularise e-cycles and e-mobility is at its
Pankaj Munjal, Chairman and
Managing Director, Hero Cycles Ltd., said, “Hero has always led the change in
the two-wheeler and cycles category and with the advent of this hugely popular
and well-accepted technology – The EPAC segment of smart personal commuter
vehicles is set to expand at an exponential pace. Major commuter trends point
out that the average daily commuting distance of an Indian commuter is barely
0-15 km and an electric bicycle at an affordable price potentially could become
the most practical choice of transport. We are exploring a possible partnership
with the world’s leading brands and have conducted several feasibility studies
which promise a great future for this project and given the government’s vision
to provide the subsidy for EPACs this could be the next big change for the
The current range of Lectro cycles was
initially launched in the European and UK market by the Hero acquired company
Avocet and was also showcased at the Euro Bike 2016 in Germany where the brand
was reviewed and revered by global riders and experts alike. Introduced in
India in December 2016, the brand has had a strong first year of acceptance and
performance. The Lectro range of products has started to change the landscape
of the smart commuter in metros and small cities and this trend is likely to
accentuate in near future. These e-cycles can potentially emerge as a popular
choice of the youth especially the ones who would like to have convenience and
thrill of owning a personal, practical and safe E-Cycle to commute.
The current products in the
Lectro range of e-cycles are priced between Rs 45, 000 and Rs 89,000 and are
available in three variants. These products have fared pretty well in the
Indian climatic conditions and have been quite a hit with the tech-savvy
current generation across metros and mini metros.
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