Royal Enfield posted
highest-ever sales of 60142 motorcycles in combined domestic wholesale and
exports in April 2017, recording a growth of 25% over the same period last
year. Domestic sales constituted 58564 units in April 2017 as compared to 47037
units in April 2016, a growth of 25pc. Exports increased to 1578 units from
1160 units during the same period, recording a growth of 36pc.
Royal Enfield opened its
second direct distribution subsidiary outside India, in Brazil, the fourth
biggest two wheeler market in the world. Royal Enfield’s first direct
distribution subsidiary outside India was - Royal Enfield North America (RENA)
that was set up in 2015. The brand also has strong presence in Colombia,
another important two-wheeler market in Latin America.
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