Honda Motorcycle & Scooter
India Pvt. Ltd. (HMSI) has set a new record after its popular scooter Activa achieved a milestone of
15 million units of cumulative sales. Thus, the Activa is the first scooter in
India to reach this landmark.
Launched in 2001, Activa sold
55,000 units in its debut year. In just three years, Activa became the leader
in automatic scooter segment. By 2012-13, Activa sales had crossed the 10 lakh (1
million) mark annually but were still behind India’s largest selling
two-wheeler (a motorcycle at that time) by a sizable gap of 8.73 lakh units.
The situation reversed in the
next 4 years. Activa sales more than doubled from 12.05 lakh units in
FY’2012-13 to 27.59 lakh units in FY’2016-17. For the first time in 17 years,
Activa (an automatic scooter) has overtaken all motorcycles to become India’s
Number One selling two wheeler in 2016-17 and leads by a comfortable margin of
2.09 lakh units over its nearest competition.
Celebrating this feat, Minoru
Kato (President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd.)
rolled out the landmark 15,000000th Activa from the assembly line of Honda’s
scooter only plant in Gujarat.
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