BMW Motorrad has officially
started its operations as a part of the Indian subsidiary of BMW Group.
Earlier, BMW Motorrad was operating in India with importers who had sales
outlets in Mumbai and New Delhi.
At present, BMW Motorrad is in
the process of setting up the team and dealer network in India. Shivapada Ray (he
was earlier COO of DSK Motowheels) has been appointed as the head of BMW
Motorrad in India. In the initial phase, BMW Motorrad will set up dealerships
in Ahmedabad, Bangalore, Mumbai and Pune.
As the most innovative
manufacturer of premium motorcycles in the segments of Sports, Tour, Roadster,
Heritage and Adventure, BMW Motorrad is opening a new chapter of its market
strategy in India. BMW Motorrad dealerships in India will display BMW S 1000
RR,BMW R 1200 RS, BMW R 1200 RT, BMW K 1600 GTL, BMW R 1200 R, BMW S 1000 R,
BMW R NineT, BMW R NineT Scrambler, BMW R 1200 G S Adventure, BMW R 1200 GS,
BMW S 1000 XR which are available as Completely Built-up Units (CBU).
Dimitris Raptis, Head of
Region Asia, China, Pacific, South Africa, BMW Motorrad said, “BMW Motorrad is
one of the world’s most tradition-steeped and successful motorcycle brands. The
Motorcycle division is the part of our company that’s firmly anchored in its
heritage and will continue to make a contribution to the BMW Group’s success in
the future. BMW Motorrad has already become the most anticipated and
exhilarating brand to enter India. We see a tremendous potential in this
country and we are pleased to introduce BMW Motorrad as a part of the Indian
subsidiary of BMW Group.”
Vikram Pawah, President, BMW
Group India, said, “BMW Motorrad is an inherent and highly emotional part of
the BMW brand. Our products stand for passion, innovation and safety on two
wheels. We want our existing and prospective customers to forge new paths and
make BMW Motorrad a part of their aspirational lifestyle and pursue joy through
riding. We intend to embark on this success story in India - with our ongoing
product offensive, which we will further expand and by increasing our presence
in the country with the right partners.”