While globally superbike
manufacturer Ducati, part of Germany based Audi AG, has launched seven new
models in 2017, at least five of them would come to India this year. The
motorcycles launched globally include the 1299 Superleggera, the Ducati SuperSport,
the Multistrada 950, the Monster 797, the Monster 1200 and two new versions of
the Ducati Scrambler - Scrambler Café Racer and Scrambler Desert Sled. While the
Monster 1200 model is already sold in India, it is to be seen which five new models
would find its way into India.
Meanwhile, at the Audi AG
annual press meet, the company presented it financial data wherein it stated
that the company had sold 55,451 motorcycles globally and had achieved a
turnover of Euros 731 million turnover (Rs 5098 crore) in 2016
The United States confirms its
position as Ducati's number one market, reaching a quota of 8,787 motorcycles
delivered to customers. Among the non-European markets, the brand saw
significant results in India, where Ducati increased its previous year’s sales
by 18%. Recently Ducati India Pvt. Ltd. had announced that it had registered an
18% increase in sales during 2016, passing the significant milestone of 1000
Ducatis sold in India.
The Diavel Dark and Carbon continue to be
sales drivers for the Italian manufacturer, accounting for 17% of total sales
in 2016, while the Ducati Scrambler registered a 38% growth over the previous
year. The very popular Ducati Monster represented 19% of Ducati India’s sales
and high demand for the company’s Superbike 959 Panigale scored 12% of total
sales even though deliveries only started in July 2016. The adventure touring
category with displacement higher than 1000cc grew by 127% in 2016 with the
Ducati Multistrada 1200 taking an 89% share of the category.
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