Ducati India Pvt. Ltd. has
registered an 18% increase in sales during 2016, passing the significant
milestone of 1000 Ducati motorcycles sold in India. With the addition of the
new models and a growing dealership network, the company has delivered 580
motorcycles in 2016. Having expanded its network now to five dealerships
including Bangalore, Pune, and Ahmedabad, the brand is continuing to grow.
Ravi Avalur, Managing Director
of Ducati India said: “Our growth has confirmed Ducati’s ability to excite the
Indian market. In 2017, we will have a robust network of ten dealerships across
the country. The Ducatisti community is also growing with three Desmo Owners
Clubs operational and two more in the pipeline. We’re looking forward to a
great 2017 for Ducati.”
The Diavel Dark and Carbon
continue to be sales drivers for the Italian manufacturer, accounting for 17%
of total sales in 2016, while the Ducati Scrambler registered a 38% growth over
the previous year.
The very popular Ducati Monster represented
19% of Ducati India’s sales and high demand for the company’s Superbike 959
Panigale scored an impressive 12% of total sales even though deliveries only
started in July 2016. The adventure touring category with displacement higher
than 1000cc grew by 127% in 2016 with the Ducati Multistrada 1200 taking a
staggering 89% share of the category.
The successful result in India was also
supported by a constant influx of new models, including the XDiavel,
Multistrada 1200 Enduro, Hyperstrada 939 and Hypermotard 939.
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