manufacturer Hero MotoCorp unveiled the new Glamour globally. This is the first-ever
global launch of a new product outside of India. This global launch of the new
Glamour coincides with the commencement of Hero’s operations in Argentina, its
This combined launch comes in
conjunction with the debut of Hero MotoSports Team Rally – comprising of riders
C S Santosh and Joaquim Rodrigues - at the Dakar Rally 2017.
The new Glamour was unveiled at
the historic Law University in the capital city and was attended by senior
government officials, members of the diplomatic corp, and more than 100 Hero
MotoCorp associates, including global distributors and dealers from India.
The masculine and sportier new
Glamour makes a strong technological statement with the new BS-IV complaint
engine that also features Hero patented and proven i3S technology. In addition
to delivering good performance and fuel-efficiency, the new Glamour is stylish and
offers an exciting package of class-leading features to add to the premium-ness
of the brand.
Hero MotoCorp is already the
market leader in 125cc motorcycle segment in India. With the introduction of
the new Glamour, the company aims to strategically expand its presence in the
segment globally. The company is moving towards becoming a ‘million club’ brand
within this financial year (FY’17).
Hero MotoCorp has appointed
Marwen SA as its distributor in Argentina. Marwen SA was established in 2004
and in 2015 the Company established a manufacturing plant in Villa Rosa
Province of Buenos Aires. The plant has a capacity of 5000 units per year with plans
for future expansion.
For the local market in
Argentina, Hero MotoCorp has rolled out four products from its wide portfolio
in the first phase - Hunk, Hunk Sports, Ignitor and the scooter - Dash. In the
second phase of its operations, the Company will look at bringing in more
products across different segments.
These products will be sold
through a network of 40 dealers across the regions of Capital Federal and GBA.
Pawan Munjal, Chairman,
Managing Director and CEO, Hero MotoCorp, said, “The past five years have seen
Brand Hero evolve into a major global player. Where mobility solutions are
developed at our state of the art R&D facilities in India and distributed
globally. And the extent of this growth is today showcased here in Argentina,
the first ever global launch of our new bike, while our team races along in the
Dakar Rally for the first time”.
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