Firefox, a company dealing in premium bicycles, has launched a new cycle by the name of “Flip Flop”. This will be the latest addition in their road bike collection. The cycle comes with a special feature of a fixed wheel known as a 'Fixie'. The term ‘Flip Flop’ was coined, translating the feature in which the bike can be used both as a Free Wheel Bike and a Fixed Wheel Bike with a simple flip of the wheel. The bike is available in the range of Rs.13,200 approximately.
Based out of Greater Noida, Firefox caters to all age groups and segments of biking from MTB, Road, Hybrid, BMX to Kids. The company has tied up with various international brands for bikes and accessories like Trek, Tern, Shimano, Saris, Finishline, Slime, Warner Brothers, MTV and Popeye Firefox. The company provides complete biking solutions of international standards to its customers under one roof.
Their network is spread across 75 cities with over 150 outlets throughout the country. The company plans to expand its retail presence with 7 additional outlets in the next quarter and 30 new stores each successive year. The Firefox and Trek category of bikes offers a wide range of over 75 bike models which caters to all age groups. Target buyers for these cycles include high-income salaried people, corporate professionals, kids and young parents.
Picture of a Firefox ‘Flip Flop’ cycle
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