Aprilia SR 150 , India’s first sporty crossover bike from Piaggio Group has been launched. Aprilia known globally for its undisputed racing heritage, is targeting the Aprilia SR 150 at patrons looking for the sensation of sports bikes coupled with the convenience of automatic scooters.The crossover bike costs Rs Rs. 65,000/- (ex showroom) and is India’s first 150cc gearless sporty crossover bike. Piaggio Vehicles Private Limited (PVPL) has now extended its product portfolio from the iconic Vespa scooters to Aprilia. Aprilia bikes are among the most technologically advanced in the market, since they use the racing platform to bring innovations created for the tracks to bikes designed for the roads.
Built around Aprilia brand’s philosophy, “Designed For Racers, Built For riders”, the Aprilia SR 150 is being manufactured at Piaggio’s plant in Baramati and perfectly blends the cues of motorbikes and scooters. With this distinctive positioning, the Aprilia SR 150 is set to carve out a new category in the country’s booming two-wheeler market, which has evolved from being need-driven to one dominated by differentiation and aspiration. This is evident from the impressive response received by the India Motoplexes, dealers and Piaggio’s e-commerce partner - PayTM, who are successfully securing the bookings.
As an endorsement of the brand’s racing heritage, the Aprilia SR 150 launch event hosted in Mumbai was attended by world Superstock champion Lorenzo Savadori from Italy, who has been associated with Aprilia since the start of his racing career. In 2015, Lorenzo won the world championship with four victories and seven podiums through eight races aboard the Aprilia RSV4 RF.
The launch event also saw the unveiling of an exclusive line of Aprilia merchandise which will be available through the India Motoplexes and dealerships across the geography.
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