Aprilia SR 150 , India’s first
sporty crossover bike from Piaggio Group has been launched. Aprilia known
globally for its undisputed racing heritage, is targeting the Aprilia SR 150 at
patrons looking for the sensation of sports bikes coupled with the convenience
of automatic scooters.The crossover bike costs Rs Rs. 65,000/- (ex showroom) and is India’s first 150cc gearless
sporty crossover bike. Piaggio Vehicles Private Limited (PVPL) has now extended
its product portfolio from the iconic Vespa scooters to Aprilia. Aprilia bikes
are among the most technologically advanced in the market, since they use the
racing platform to bring innovations created for the tracks to bikes designed
for the roads.
Built around Aprilia brand’s
philosophy, “Designed For Racers, Built For riders”, the Aprilia SR 150 is
being manufactured at Piaggio’s plant in Baramati and perfectly blends the cues
of motorbikes and scooters. With this distinctive positioning, the Aprilia SR
150 is set to carve out a new category in the country’s booming two-wheeler
market, which has evolved from being need-driven to one dominated by
differentiation and aspiration. This is evident from the impressive response
received by the India Motoplexes, dealers and Piaggio’s e-commerce partner -
PayTM, who are successfully securing the bookings.
As an endorsement of the
brand’s racing heritage, the Aprilia SR 150 launch event hosted in Mumbai was
attended by world Superstock champion Lorenzo Savadori from Italy, who has been
associated with Aprilia since the start of his racing career. In 2015, Lorenzo
won the world championship with four victories and seven podiums through eight
races aboard the Aprilia RSV4 RF.
The launch event also saw the
unveiling of an exclusive line of Aprilia merchandise which will be available
through the India Motoplexes and dealerships across the geography.
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