The Indian scooter market is
booming and Italian two wheeler major Piaggio has announced that it is introducing
the Aprilia SR 150 cross over scooter in India in August 2016. The scooter
segment in India is one of the largest in the world, with nearly five million
units sold in 2015 and has seen a growth of 20% in the first half of 2016
compared to the same period last year.
The Aprilia SR 150 combines the feel of a
sports bike with the ease of a scooter, making it a crossover vehicle from the
brand. It has been designed and engineered in Italy and will be manufactured at
Piaggio’s India plant in Baramati, Maharashtra. It will be sold at an
introductory price of Rs 65,000/-.
The Aprilia SR 150 will have large
14 "wheels with five spokes that are similar to the Aprilia racing bikes
which are seen on the Moto GP championship circuits. It will have a single
cylinder 150cc, 4-stroke engine. The sporting spirit of the Aprilia has been
formed at the highest levels of various competitions and has witnesses 54 world
titles. With the Aprilia SR 150, Piaggio
will reach out to the urban youth who are not only dynamic but also embrace
international culture and are upwardly mobile.
The bookings for the Aprilia SR 150 will
commence shortly and will be available through Piaggio Group’s distributor
network across the country.
“After the success of the Ape and the
positioning of the Vespa in the premium segment of the Indian market, we are
further strengthening our offering in the subcontinent with the entry of
Aprilia’s SR 150 scooter,” said Piaggio Group Chairman and CEO, Roberto
Colaninno, adding that “This vehicle is an excellent expression of the Noale
manufacturer’s sport expertise and offers technology and style superior to
those of its direct competitors in the segment.”
Adding to this, Stefano Pelle, Managing
Director and CEO, Piaggio Vehicles Private Limited (PVPL), said, “We have
received a favorable response to all our launches in the country and with the
launch of the Aprilia SR 150, we aim to increase our footprint across the geo.
The design aesthetics of the SR 150 reflect the sporty character of the Aprilia
brand with a light weight engine which creates a new category in India’s the
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