India’s Royal Enfield, a
leading motorcycle manufacturer has launched its retail operations in Thailand.
The company’s complete range of motorcycles, apparel and accessories will now
be available at the first exclusive store in Thonglor, Bangkok. Royal Enfield’s
first retail store in Thailand has been set up by the prestigious General Auto
Supply Co. Ltd.
In Bangkok, Royal Enfield’s
iconic motorcycle– the Bullet, world’s oldest motorcycle in continuous production
since 1932, is available at a price of THB 179800 for 500cc. Royal Enfield’s
retro street model, known for its post war, timeless styling - the Classic 500
is available for THB 189800 and Classic Chrome for THB 198800. The Royal
Enfield Continental GT 535cc café racer is now available at a price of THB
“Royal Enfield is today one of
the most profitable automotive brands in the world and we believe that our
future growth will come from our international markets such as Thailand where
motorcycles are a popular medium of commuting. Our phenomenal success in India
gives us the confidence to thrive in similar markets like Thailand and
Indonesia, which will play an instrumental role in fuelling our growth in Asia.
We see a huge potential for our evocative, all purpose, and middle-weight
(250-750cc) motorcycles that will allow customers an optimum choice for
upgrade”, said Arun Gopal, International Business Head, Royal Enfield.
“Also, Thailand is home to one
of the most enthusiastic and seasoned riding communities in the world, with
thousands of riding clubs and a prevalent culture of leisure riding. With Royal
Enfield coming into the market riding enthusiasts will have an option to ride a
unique product that is known for its leisure riding experiences”, he added.
With a view to become the
leader in global mid-sized motorcycle segment, Royal Enfield has been expanding
its global retail footprint across UK, Europe, Latin America, Middle-East and
now in South East Asia, with its most recent launch in Indonesia. Royal Enfield
announced its entry into Thailand, the fifth largest two wheeler market in the
world in Dec 2015, at the Thailand International Motor Expo. With its
aspirational yet accessible range of motorcycles suitable for riding within the
city, as well as long-distance rides during weekend, the 115 years old iconic
motorcycle brand intends to revolutionise and reinvigorate the mid-size
motorcycle segment in Thailand.
“As part of our international
strategy, we are focused on building the brand and creating demand in nodal
cities across the world such as London, Bogota, Medellin, Dubai, Madrid, Paris,
Jakarta and now Bangkok. We are working to create a robust eco-system
comprising of highly differentiated retail experience and aftermarket capabilities,
rides and community events and other adjacencies that bring to life the
heritage and world of Royal Enfield. We believe that once we are successful in
Bangkok, our brand and products will resonate very well in other key Thailand
cities as well”, Arun added.
Source: Royal Enfield
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