Setting a new benchmark in automotive technology, Ather
Energy has unveiled India’s first truly smart, electric scooter, the S340. Packed with a powerful Lithium Ion battery
pack, top speed of 72 kmph and a range up to 60 km, this connected scooter is
designed for urban tech lovers, who are curious about futuristic products.
Ather Energy is the brainchild of IIT graduates Tarun
Mehta and Swapnil Jain and is among the few hardware start-ups in India. It was
founded in 2013 and has received funding from Tiger Global and Flipkart
founders Sachin & Binny Bansal.
“The future will
be connected and inevitably electric and the Ather S340 has been built as a
manifestation of this philosophy,” said Tarun Mehta, CEO & Co-Founder,
adding that “It is an unapologetically electric vehicle, it has been designed
and built mostly in-house with engineering precision.”
Structurally robust and intelligently designed, its
IP67-rated battery pack offers an uncompromised ride for 50,000 km. The vehicle
achieves an 80pc charge in 50 minutes in fast charging mode and can be charged
from any 5A normal socket in normal mode. It has a distinct sporty look with
zero lateral weight offset, a low centre of gravity and intuitive LED lights
that respond to ambient light conditions.
The S340 touchscreen dashboard integrates cloud based
data to help personalise the consumer ride experience. Features like user
profile based sign in, on board navigation, pre-configured drive modes like
sport and economy allow a personalised experience. Its integration with the
S340 Mobile App keeps the rider connected with the vehicle, to configure ride
and profile preferences and sync navigation routes remotely. Predictive
analytics and aggregation of ride statistics enable customised recommendations.
As more vehicles go in-field, aggregate rider and vehicle data will help in
customised vehicle updates that will be delivered automatically over the air.
“Intelligent vehicles will revolutionise our commute experience in future and
we have just begun that journey,” added Tarun
Sharing his vision
on the industry, he said, “The automobile industry is in the midst of a huge
technological disruption. The technology of electric vehicle has advanced in
leaps and bounds. It is the preferred choice because of its inherent efficiency
that will shape urban commute and the smart cities of tomorrow. The other
aspect is the connectedness of the world around us, enabling integration of
devices and making our life experiences seamless. Intelligent vehicles will
revolutionise our commute experience in the future and the S340 stands at the
cusp of this exciting reality.”
With a manufacturing unit set up in Bangalore, the S340
will roll out production by end of this year. Experience centres will bring the
product to life and facilitate test rides in the next few months. In an
industry first, Ather Energy will build an online-only purchase model with
doorstep delivery and service. Pre-ordering will be open in the cities of
Bangalore, Chennai and Pune in the next quarter. The company also aims at
setting up an ambitious public charging infrastructure in every city it will
operate in, partnering with government and private enterprises.
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