Picture caption: (L-R)
Akhil Jha, VP Technical, Shell Lubricants, Sushil Kumar, Freestyle wrestler and
Silver medalist at the 2012 Olympics along with Vivek Pareek, Global Brand
Manager, Shell Advance and Ms. Mansi Tripathy, CMO, Shell Lubricants launch the
new Shell Advance Ultra 15W-50 at India Bike Week 2016.
Shell Lubricants, the global
market share leader in finished lubricants, announced the launch of Shell
Advance Ultra 15W-50 with PurePlus Technology at India Bike Week 2016. According
to the company, a special formulation for heavier bikes, Shell Advance Ultra
keeps the bike better lubricated with no power loss over time. It stays stable
longer due to Shell’s revolutionary and patented PurePlus gas-to-liquids
technology, that converts natural gas into a crystal-clear base oil.
Shell Advance Ultra 15W-50
with PurePlus Technology will be available pan India at engine oil retailers,
motor cycle workshops and amazon in a 1Litre pack size for Rs 1051.
Nitin Prasad, Managing
Director, Shell Lubricants India noted, “The heavy bike segment has witnessed
an upward trend in the country. With India developing into a potential hub for
premium super bikes, there is a great opportunity for a lubricant brand like
Shell to bring technological expertise to this segment. With this in mind, we
are happy to launch Shell Advance Ultra15W-50, our premium oil formulation for
the heavier bike segment. You can now keep your bike’s power loss close to zero
with Shell Advance Ultra.”
Present at the launch was Sushil
Kumar, freestyle wrestler and Silver medalist at the 2012 Olympics. He stated,
“I am happy to be associated with the launch of Shell Advance Ultra 15W-50.
Power is a pre-requisite for both wrestling and heavy-duty biking. Just the
way, I cannot afford a drop in my power levels in between wrestling rounds,
similarly, your bike cannot afford to lose power between oil changes. Shell
Advance Ultra 15W-50 ensures your bike stays powerful over time and delivers an
exhilarating biking experience.”
“The Shell Advance Ultra
15W-50 is a special formulation for heavier bikes that keeps the two-wheelers
better lubricated with no power loss over time. This product is powered by the
Shell patented PurePlus Technology which is the base for delivering highest
quality and the cleanest form of lubricants across our customer value chain.
Shell Advance Ultra does not degrade between oil changes, thus not letting the
engine efficiency plummet and preventing any power loss. This claim is based on
Shell’s Internal test data using Honda Wave 125cc motorcycles measured at first
1000th and 13000th km mileage coverage, with extended oil change interval of
6000km.” said Akhil Jha, Vice President, Technical, Shell Lubricants India.
Mansi Tripathy, Chief
Marketing Officer, Shell Lubricants India commented, “This is the second
consecutive year that we have partnered with India Bike Week as the ‘Official
Gold Sponsor’. Having received a phenomenal response at last year’s edition, we
believe a platform such as India Bike Week not only provides a brand like ours
an opportunity to showcase our technologically advanced products and services,
but also to connect and engage with our consumers directly. At Shell
Lubricants, we always strive to understand the need gaps in our target market
and deliver products to address the same. With India fast catching up on heavy
bikes, a product specifically designed for this segment was a challenge we
wanted to take up. We also ensured that this year our outlook at India Bike
Week reflects the same and has thus been themed around ‘Rev It Up With Shell
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