DSK Motowheels, a major player
in the superbike industry, and the legendary Italian superbiking brand Benelli,
unveiled four new superbikes – The TNT Naked T-135, BX 250, Tornado 300 and the
TRK 502. These models will also be making their way to DSK Benelli showrooms in
the coming future.
The current range of
superbikes under the DSK Benelli umbrella, was also present at the Auto Expo,
these included the TNT 25 – Single cylinder 250cc engine, TNT 300 – In-line two
cylinder 300cc engine, TNT 600i – In-line four cylinder 600cc engine, TNT 600
GT – In-line four cylinder 600cc engine, TNT 899 – In-line, three cylinder
898cc engine and the TNT R – In-line, three cylinder 1131cc engine.
In addition, DSK Benelli also
showcased the soon to arrive ABS variants of the TNT 600i and TNT 600 GT
superbikes with an aim to heat up the competition even further, as the existing
range has been creating ripples in the Indian superbiking segment.
A customer experience zone
featuring a Lion (augmented reality) was also setup for superbike enthusiasts,
in order to connect with the brand and its legacy. This unique approach allowed
the audience to take a picture with Benelli’s Lion on one side and the roaring
TNT 600i on the other.
Shirish Kulkarni, Chairman,
DSK Motowheels said, “The Auto Expo is the biggest automobile event in the
country and it’s only fitting that a brand as successful and popular as DSK
Benelli is present at the event. Touted as its biggest edition yet, we are
doing our bit in elevating the exhilaration around Auto Expo. Not only have we
unveiled an exciting new line-up of our upcoming superbike range, we have also
brought automobile lovers closer to our superbiking heritage by showcasing two
celebrated legends from the house of Benelli.”
Automobile enthusiasts were in
for a real treat as DSK Benelli also brought an iconic Italian legend, the
Benelli Tornado Tre 1130 to the event.
The Benelli Tornado Tre 1130 is powered by an
1131cc three-cylinder, four-stroke engine. Its design aesthetics made it one of
the most talked-about superbikes showcased at Auto Expo 2016.
With its 105 years old
heritage and lineage, Benelli today boasts an impressive range of
globally-respected superbikes that marry heritage, innovation, styling and
technological prowess. Benelli’s distinctly stylish motorcycles are known for
their Italian flamboyance and the ability to provide riders from all walks of
life a pure, high-performance experience.
The Indo-Italian tie-up
between DSK Motowheels and Benelli paves the way for a high-end biking
experience through Benelli’s extensive bike range, giving Indian bikers their
ticket into the club of thoroughbred motorcycling aristocracy. DSK Motowheels
plays a pivotal role in assembling and selling Benelli bikes across the country
and supporting them with a good backup of service and spares.
To date, DSK Benelli has
established 15 showrooms across India, which includes – Pune, Mumbai, Goa,
Ahmedabad, Surat, Thane, Indore, Bengaluru, Chennai, Hyderabad, Kochi, Delhi,
Chandigarh, Jaipur and Kolkata, with 5 more coming up in 2016.
Source: DSK Benelli
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