all vehicles produced by the BMW Group, the 2014 bicycle collection meets top
standards in quality and design. The design of this new third-generation frame
gives the bicycle’s functional geometric shape a stylish and dynamic look. The
signature feature of the bikes in the collection is the “bull neck” on the
front of the top tube. The frame is reminiscent of a motorbike, tracing the
outline of the tank. Another enhancement is the third generation bikes’
seamless design. The welding lines are smooth and all cables run inside the
frame. The bold colour contrasts and subtle branding further complement the
clear-cut design by DesignworksUSA, a wholly owned subsidiary of the BMW Group.
“Our main aim in designing the 2014 bike collection was to harmonise BMW’s
distinctive style with customer expectations and produce a recognisable product
family,” says Evgueni Maslov, Senior Designer at DesignworksUSA.
The 2014 collection is not just innovative in
terms of its design, it also includes a range of new technical features.
Alongside innovations by BMW itself, the new models are fitted with components
by top manufacturers like Shimano and Suntour. The hydroformed frame is robust
and light, guaranteeing optimal efficiency by ensuring maximum power transfer
with minimum effort.
The new bike collection includes the BMW
Cruise Bike, a new sporty version of the M Bike, the Cruise e-bike, and the
comfortable and functional all-rounder, the BMW Trekking Bike.
BMW has been building innovative high-quality
bikes for the past 60 years and has been a trailblazer in the industry on more
than one occasion. In the 1950s BMW produced its first bicycle made of
aluminium, a material that would only become popular in the industry around 30
years later. BMW engineers also played a decisive role in developing the
suspension fork when they applied the design of a motorbike suspension fork to
a mountain bike. The folding mechanism used on the BMW G Bike at the turn of
the millennium also proved to be a pioneering development in the industry. The
frames designed by DesignworksUSA for the second and now for the third
generation of BMW bike collections are bold design statements.
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