The superbike family is growing by leaps and bounds in India with MV Agusta of Italy soon to join the elite
club of motorcycle makes in India. MV Agusta is the manufacturer of the world’s
most premium high-performance superbikes. These bikes are now headed to India
with Pune’s automobile company, the Kinetic Group signing a partnership with MV
Agusta. The bikes will be brought in as CBUs and SKDs, and prices are likely to
range from Rs 12-33 lakh.
Based in Varese, Italy, MV
Agusta was founded in 1945 and today MVA machines are considered the holy-grail
of high-performance motorcycling. With groundbreaking bikes like the F4, which
was designed by the legendary Massimo Tamburini, and the Brutale range of naked
sportsbikes, MV Agusta sets the standards in the world of high-performance
superbikes. The Italian company has won multiple titles in 500cc and 350cc
roadracing world championships, and has also won many races at the Isle of Man
TT, the world's toughest roadracing circuit.
MV Agusta has a strategic tie
up with Mercedes–AMG GmbH for co-marketing of their products. The two brands, which are icons of speed,
sportiness and high performance, both on two and four wheels, will work
together closely for marketing and branding of their products. Mercedes–AMG has
a 25pc stake in MV Agusta.
Kinetic will set up a network
of world-class showrooms in India’s top cities to retail MV Agusta motorcycles
and to provide after-sales service. The current MV Agusta portfolio consists of
a range of exotic high-performance machines such as the Brutale, Rivale,
Turismo Veloce, F3 and the range-topping F4.
Ajinkya Firodia, Managing
Director, Kinetic World, said "We are really excited to be bringing these
extraordinary machines to India, for riders who demand the utmost performance
from their bikes. MV Agusta sportsbikes and superbikes are packed with high-end
technology and race-derived electronics, which come together to offer an
unbeatable blend of power, performance and handling. The styling and the sheer
riding dynamics of these machines underline MV Agusta's tagline – this indeed,
is ‘Motorcycling Art’ as never seen before in our country."
According to a press release, Kinetic can
launch any or all of these motocycles in India over the next 2-3 years, with
the first launch slated for November 2015. A team of engineering experts is
already working on homologation and other formalities, while the dealership
network is being set up across India.
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