The company that rekindled the
scooter mania in the country, Honda Motorcycle & Scooter India Pvt. Ltd.
(HMSI) has set a new record. The company’s iconic Activa has become the first
scooter in India to achieve a phenomenal 10 million (1 crore) unit sales
Since its 2001 debut as the
first two-wheeler launched in India by Honda, Activa has reactivated the dying
Indian automatic scooter market and redefined convenient mobility for the
The scooter has features like a
four-stroke engine, Honda Eco Technology (which delivers a dream mileage of
60kmpl as per Honda mode which is close to actual riding conditions), V-matic
(gearless) transmission, durable all metal body, convenient Lift-up Independent
Cover (CLIC) mechanism, tubeless tyres and combi-brake system.
Activa, Honda made the steep
climb from 55,000 units in first year (2001) to becoming the market leader in
just three years. Since then, Activa has grown to sell over 2.1 million units
in FY’2014-15 and Honda 2Wheelers is now the undisputed market leader with 59pc
market share in the scooter segment.
Keita Muramatsu – President
& CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “This achievement
is more significant since Activa (an automatic scooter) has gained the trust of
one crore happy families in India. From reactivating the scooter segment in
India in 2001 to leading the Scooterization of industry today, Honda’s iconic
Activa has changed the way Indians ride to fulfill their dreams. We thank our
valued customers and families who have made Activa the most preferred choice of
families for commuting in India.”
Elaborating on how Activa is
changing the Indian 2Wheeler industry, Mr. Yadvinder Singh Guleria, Senior Vice
President, Sales & Marketing, Honda Motorcycle & Scooter India Pvt.
“A decade ago who would have
bet that a scooter would once again be the largest selling two-wheeler in
India. But today, Activa has broken the glass ceiling. First, it is only
automatic scooter which has become India’s No. 1 Selling 2Wheeler (in June’15,
July’15). Secondly, backed by its demand, Honda has become the first
manufacturer to sell more than 2.5 lakh scooters in a single month ever in
July’15. We believe this demand for automatic scooters will continue to rise.
And to further extend its undisputed market leadership and meet the future
demand, Honda will continue to innovate its products and services.”