Hero Cycles, world’s largest
bicycle manufacturer, has announced Bollywood sensation Arjun Kapoor as its
brand ambassador. The company also launched
India’s first limited edition ‘Celebrity’ sports cycle - named after Arjun
Kapoor, labeled ‘AK edition’.
Hero Cycles also announced its
entry into e-commerce space. The company has tied up Sports365.in, one of
India’s leading fitness, recreation and sports-related e-commerce portals, sell
its entire range of cycles online. This will further expand Hero Cycles’
geographical reach and thereby making it more convenient for buyers.
At an event held in New Delhi,
welcoming Arjun Kapoor as brand ambassador, Pankaj Munjal, Co-Chairman and MD,
Hero Cycles said, “It has been a monumental year for Hero Cycles for both brand
and business initiatives. We are ecstatic that youth icon Arjun Kapoor is now
associated with us and will represent our brand and its ethos in the public and
media. His resilience to stay fit despite all odds makes him an extremely
popular among young generation and the transformation of him as a health and
fitness conscious person has made him a great role model. We will soon be
coming out with our first TV commercial with Arjun Kapoor which will be one of
our major initiatives in recent times.”
Only 3000 units of ‘AK
edition’ Hero Sprit RX-1 sports cycles would be available for fans across the
country. These cycles will be adorned with Arjun Kapoor’s signature and will
have exclusive new range of colours to choose from. These cycles would be
available through online and select Hero Cycles retail stores across India.
Munjal further stated that,
“We have been closely watching the evolution of our consumers’ behavioral
pattern. We decided to make our entire range of cycles available online to make
it easier and more convenient for our buyers to pick, compare and choose from
our wide range offerings. These cycles will be home delivered to our customers
through our existing channels of distribution.”
Through this tie-up Hero
Cycles will now be available on leading e-commerce platforms like Flipkart,
Snapdeal, Amazon, Paytm, HealthKart, etc.
“We see online with a
potential to become one of our major sales channels, not only giving us access
to the urban consumers but also allowing deeper penetration in the rural
markets” Munjal added.