Honda Motorcycle and Scooter
India Ltd (HMSI) has launched the 2015 edition of the Aviator and Activa i
automatic scooters. The company has also announced a brand ambassador---youth icon and popular
actress Taapsee Pannu. The new Aviator will come in two variants. The
(Ex-showroom, Delhi) price of Aviator Standard
is Rs.50863 while that of the Deluxe variant is Rs.56209. The new Activa i will also be available in
two variant. The Activa i Standard is priced at Rs.46213, while the Deluxe
variant costs Rs.46703.
Taking its association with
women forward and strengthening brand Honda’s emotional connect even more with
its female fans in India; Honda has announced a long term brand association
with Taapsee Pannu – one of the most recognisable faces of South Indian cinema
and a youth icon in Bollywood.
Keita Muramatsu - President
& CEO, Honda Motorcycle & Scooter India Pvt. Ltd. and Honda Motor
India, said, “India is a focus market for Honda & it is significant that
Honda’s 2wheeler operations in India is the 2nd largest contributor to Honda’s
global sales. Today, one in every four two-wheelers sold by Honda worldwide is
from India. I am confident that given our continued investment and growth, we
will become No. 1 two-wheeler market for Honda globally within next 2-3 years.
Honda’s future growth in India
will be co-driven by its scooter portfolio. Even as Honda dominates this
segment with every 2nd scooter being sold today in India being a Honda, we are
further strengthening our leadership with the 2 new scooter launches today.
At the same time Honda is
expanding its production capacity foreseeing the future potential of automatic
scooter demand. Our upcoming 4th plant will be the World’s largest only scooter
plant and will start operation at Gujarat in early 2016.”
Detailing on the association
with new brand ambassador, Yadvinder Singh Guleria, Senior Vice President -
Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd. Said,
“Today, as India is progressing, one in every 3 Honda scooter customers is a
female. Every month around 75,000 female customers are joining Honda Scooter
family. More number of females are now venturing out of their homes and see two-wheeler
riding as the ultimate expression of empowered mobility.
We welcome the young and
vibrant Taapsi Pannu as a new brand ambassador today for taking forward Brand
Honda’s emotional connect especially with its female fans. As someone who has
realized her dreams with the Honda scooter as her trusted choice, we hope that
Taapsi will be an inspiration to many others like her to take their flight on
Honda Wings and empower themselves.”
The 2015 edition of the
Aviator comes loaded with several features. It has a muscular metallic front
look, front chrome cover, console cover garnish, stylised halogen powered
headlamp, garnished instrumental pane, crystal clear lens, sweeping side
indicators, body-coloured grab tail and 3D Wings emblem. Other features include
telescopic suspension, stylish five spoke 12inch silver alloy wheels, wide and
comfortable seat and an optional 190mm front disc brakes.
The scooter is powered by a 109cc
Honda engine powered by the latest Honda Eco Technology, combi-braking system
for increased rider confidence. With a best in class mileage, the engine
delivers a net power of 8bhp@7000rpm and torque of 8.77Nm@5500rpm.
It comes with tubeless tyres,
viscous air filter, 20 litre under seat storage space and a maintenance free
The 2015 edition of Aviator
comes in Silver Strand Metallic (new colour) in addition to the existing The 2015
edition of Activa i which is targeting unisex
customer base, also comes in two variants. The Standard variant sports sharply
stylised body graphics and comes in 4 colours – Black (new color), Pearl
Amazing White, Autumn Beige Metallic and Alpha Red Metallic.
The new Deluxe variant sports
trendy floral graphics to woo young female riders and comes in 2 colours – Pearl
Amazing White (NEW COLOR) and Orchid Purple Metallic (NEW COLOR).
Brand association with Taapsee Pannu
Since her spectacular debut in
the Southern film industry with Jhummandi Nadam in Telugu, Taapsee Pannu has
become one of the most recognizable faces down south and a rising star in
Bollywood films like Chashme Baddoor, Baby and the upcoming RunningShaadi.com.
Coming from a non-filmy
background and having absolutely no connection with the entertainment industry,
Taapsee is a prime example of a girl following her dreams of making her name in
the Indian film industry. A combination of natural beauty and winning
sensuality, Taapsee embodies the self-made women of today who is aspirational,
confident and humble.
Expressing her happiness on
being associated with brand Honda and sharing her personal journey, Taapsee Pannu said, “I still remember,
my Honda scooter was the first ever vehicle which I bought way back in 2005 as
I had just started to pursue my dreams. From daily rides to college to making my
way to the modelling assignments; Activa has been my reliable and trusted
companion, and I still ride it whenever I am back in Delhi. Such is my karmic
connection with Honda, that even in my upcoming film RunningShaadi.com, I am
once again riding an Activa i on screen!
Looking back, I think learning
to ride a two-wheeler was the best decision I took in life as the freedom of
mobility allowed me to not only develop an independent streak, but also
empowered me to live my life on my own accord as a woman of today. I am deeply
honored to be associated with Honda and hope to inspire many other young and
talented people to take their flight in mobility with Honda scooters. The new
Aviator offer a perfect blend of irresistible style and performance and I can't
wait to take them out on the road."
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