Picture caption: (L) Shirish Kulkarni, Chairman, DSK Motowheels and Shivapada Ray, COO, DSK Motowheels
A week or so after making its presence felt in North India
with its Hyosung motorcycles, DSK Motowheels has now unveiled the range of its
Italian superbike brand Benelli for the first time in North India. The first
DSK Benelli showroom was inaugurated in New Delhi on June 3, 2015. Situated in Karol
Bagh, the showroom showcases the entire range of DSK Benelli superbikes
available in India under the dealership of ‘Torque Bikes’.
The bikes showcased include the Tornado Naked Tre, or TNT
superbikes that encompass the TNT 300 – In-line two cylinder 300cc engine, TNT
600i - In-line four cylinder 600cc
engine, TNT 600 GT - In-line four cylinder 600cc engine, TNT 899 - In-line, three
cylinder 898cc engine and TNT R - In-line, three cylinder 1131cc engine.
Shirish Kulkarni, Chairman, DSK Motowheels said, “Our main
focus is to align DSK Benelli’s presence across all strategic locations to
generate strong brand eminence. In order to enhance our presence across North
India, the country’s capital Delhi is an inevitable choice to begin with and is
one of our key target markets. Our dealerships will not only act as a platform
to sell motorcycles but also as a place for DSK Benelli superbike enthusiasts
to interact with other bikers and share their love for the Italian superbiking
DSK Motowheels is assembling and selling Benelli bikes
across the country and supporting them with a backup of service and spares. The
brand is also offering 24 x 7 on call breakdown service.
The DSK Benelli superbikes are available at different price
points starting from Rs 2.83 lakh to Rs 11.81 lakh (Ex-Showroom, Delhi).
Following are the prices:
•TNT 302 – Rs. 2,83,000
•TNT 600i – Rs. 5,15,000
•TNT 600 GT – Rs. 5,62,000
•TNT 899 – Rs. 9,48,000
•TNT R (1130) – Rs. 11,81,000
DSK Motowheels which was established in 2012, has a CKD
plant in Maharashtra. , a part of the DSK Group (Diversified business group
with a turnover of over Rs. 5000 crores) forayed into the growing automobile
sector by entering the niche segment of powerful and aspirational bikes.
Source: DSK Motowheels