Ducati brings exclusive Formula 73 to India at Rs 20 lakh

The Formula 73 was created today as a tribute to that epoch-making motorcycle, which already embodied the values of Style, Sophistication, and Performance that have inspired Ducati ever since. The Formula 73 is a model dedicated to motorcycle enthusiasts with timeless charm, who love to stand out by riding a bike with an unmistakable design and strong personality, shunning conformity and paying attention to every detail in their daily lives.

Unmistakable personality The Ducati Formula 73 line is a contemporary reinterpretation of the legendary 1973 750 Super Sport Desmo. Sleek and slender, this bike conveys agility thanks to its minimalist yet elegant aesthetics. Equipped with the iconic air-cooled Ducati twin-cylinder engine, it combines the rebellious spirit of Urban Café Racers with the timeless charm of what many collectors consider to be the most significant motorcycle in Ducati's history.

Every detail contributes to making the Formula 73 unique. The silver and aqua green livery, inspired by the original 750 Super Sport Desmo, is the result of careful research in the company's historical archives carried out by the Ducati Style Centre. The vertical gold stripe on the tank echoes the original unpainted strip on the 750 Imola Desmo, which allowed the team to check the fuel level without complicating and weighing down the bike with additional instruments. The clip-on handlebars with bar-end mirrors, the short, tapered fairing and tail confirm the Café Racer personality of this collector's bike.

The many billet aluminium components, such as the brake and clutch levers with oil reservoirs, the footpegs and the Rizoma fuel cap supplied as standard, catch the eye and further enhance a bike designed to be admired both when stationary and in motion.

Like all Ducati limited edition models, the Formula 73 features the model’s name and serial number on the steering plate. Each bike comes with a certificate of authenticity, as well as a collection of period images and sketches created by the Ducati Style Centre, presented in a special box.

Innovation in tradition The Ducati Formula 73 is a timeless creation, faithful to the technical solutions that made the 750 Super Sport Desmo iconic, yet at the same time a modern, high-tech motorcycle.

Its 803 cc Desmodue engine is an L-twin with desmodromic distribution and two valves, Euro5+ approved, faithful to the technical standards on which Ducati built its legend in the 1970s and 1980s. An authentic engine, capable of 73 horsepower at 8,250 rpm, which goes beyond the concept of performance to unequivocally define the personality of the Formula 73, becoming a fundamental element of both the style and riding experience of the bike. The silencer, developed in collaboration with Termignoni with aesthetic details specifically designed for this model, gives the bike a full and evocative voice, and the Ride-by-Wire throttle makes the engine response quick, progressive and smooth even at low revs.

The steel trellis frame of the Formula 73 reinforces the connection with the Super Sport Desmo that inspired it. Sleek and painted in aqua green, it becomes part of the livery and, together with the 17-inch spoked wheels with Pirelli Diablo Rosso IV tyres, contributes to making the bike manoeuvrable and easy to ride.

The Formula 73 is a complete motorcycle, thanks to its electronic systems, which include Ducati Traction Control, Cornering ABS, Ducati Quick Shift system, and two Riding Modes. This makes every ride, from your commute to work to trips over mountain passes, safer and more enjoyable, making every moment spent in the saddle unique.