In order to grab more numbers in the market, Vespa has launched
its online store in collaboration with Snapdeal.com in India. Piaggio Vehicles
Pvt. Ltd. – the wholly owned Indian subsidiary of the Italian Piaggio Group has
partnered with Snapdeal, to create a platform to reach out to potential
customers of Vespa scooter. The
exclusive Vespa brand store will showcase the entire range of Vespa scooters.
Vespa the European best-selling two-wheeler, has created a niche
‘premium’ category in scooters since its India launch in April 2012. Vespa is among the first few automobile
brands to have tapped the online retail market in a bid to attract today’s
internet savvy consumers. The Mahindra Scorpio is also available on
To commensurate the launch of the store, Vespa has launched
a special offer for the first 100 customers of the store wherein the entire
range of Vespa models would be available at the booking amount of Rs 5,000.
These include Vespa, VX, Vespa S and Vespa Elegante
Sanjeev Goyle Executive Vice President - 2W Business,
Piaggio Vehicles Private Limited (India) said, “The brand Vespa has a global
appeal and has been the most stylish 2 wheeler around the world. Our premium product Vespa has received a lot
of recognition since its launch in the Indian market. From the launch of Vespa
LX to the launch of sporty Vespa S, our endeavour as a brand has been to offer
ultra-modern and sleek designs that appeal to the youth segment. Today’s
generation loves online shopping and prefers brands that provide buyer friendly
shopping options. Hence we decided to launch a virtual store that will offer
the fastest possible Vespa buying experience.”
Source: Piaggio Vehicles
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