Kurian, VP-Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. added,
“India has the world's largest two-wheeler market with a total annual demand of
approximately 16 million units (2014). Out of the total demand, the scooter
segment constitutes 27% of the market, and is growing further year by year.
Since 2012, Yamaha Motor has been introducing a range of scooters – including Ray,
Ray Z and Alpha – and has been increasing its customer base in the Indian
market. The new Fascino is intended to further expand sales in the scooter
category, which is expected to grow further, especially among the youth who
have a keen interest in current fashion and trends.”
YMIS supports IYM to market and sell its two-wheelers including YZF-R15 Version
2.0 (150cc), Fazer (153cc), FZ-S (153cc), Fazer FI Version 2.0 (149 cc), FZ-S
FI Version 2.0 (149 cc), FZ (153cc), FZ FI Version 2.0 (149 cc), SZ-S &
SZ-RR (153cc), SZ-RR Version 2.0 (149 cc), Saluto (125cc), SS125 (123cc),
YBR125 (123cc), YBR110 (106cc), Crux (106cc) and scooters Ray (113cc), Ray Z
(113cc) and Alpha (113 cc) and its import portfolio VMAX (1,679cc), YZF-R1M
(998cc), YZF-R1 (998cc) and FZ1 (998cc).