Yamaha Motor Pvt. Ltd. (IYM) has launched a new scooter Fascino for Rs 52500
(ex showroom Delhi). The scooter comes with a rich and classy modern retro
design, says the company. The scooter was launched in Mumbai by Yamaha Motor
India Sales Pvt. Ltd. (YMIS), a group company that has been established to
independently support IYM in Sales & Marketing of its products.
new stylish Fascino is powered by an air-cooled, 4-stroke 113cc Blue Core engine
with a continuous variable transmission (CVT). It features a lightweight body and
delivers a fuel efficiency of 66 kmpl.
addition to practical functions such as comfort and storage, the new Fascino
also has features such as 1) new body styling with stylish curves embellished
with chrome-plated parts to add a sense of refinement and class, 2) an engine
with high combustion efficiency to offer good fuel efficiency in the class, and
3) weight of only 103kg (the lightest Yamaha scooter introduced in India) that
contributes to both fuel efficiency and ease of handling. The new model will
come in 5 colours including matte chromatic colouring to satisfy the needs of
trend-conscious young riders.
on the occasion, Masaki Asano, Managing Director, Yamaha Motor India Sales Pvt.
Ltd. said, “This is indeed a very special occasion for us as we launch our new
style icon Fascino designed especially for the Indian youth. The Indian youth
today represents more than 50pc of the population in India. These are people
who are fashionable, adventurous and like stepping out of conventional
boundaries and set new standards. The Fascino has also been developed
eccentrically based on the concept of dynamic elegance, classy tailoring and balance
of function and design. We as a youthful brand wanted to present them with a
product that could fascinate them and Fascino, we believe, will certainly be
able to do the job well.”
Kurian, VP-Sales & Marketing, Yamaha Motor India Sales Pvt. Ltd. added,
“India has the world's largest two-wheeler market with a total annual demand of
approximately 16 million units (2014). Out of the total demand, the scooter
segment constitutes 27% of the market, and is growing further year by year.
Since 2012, Yamaha Motor has been introducing a range of scooters – including Ray,
Ray Z and Alpha – and has been increasing its customer base in the Indian
market. The new Fascino is intended to further expand sales in the scooter
category, which is expected to grow further, especially among the youth who
have a keen interest in current fashion and trends.”
YMIS supports IYM to market and sell its two-wheelers including YZF-R15 Version
2.0 (150cc), Fazer (153cc), FZ-S (153cc), Fazer FI Version 2.0 (149 cc), FZ-S
FI Version 2.0 (149 cc), FZ (153cc), FZ FI Version 2.0 (149 cc), SZ-S &
SZ-RR (153cc), SZ-RR Version 2.0 (149 cc), Saluto (125cc), SS125 (123cc),
YBR125 (123cc), YBR110 (106cc), Crux (106cc) and scooters Ray (113cc), Ray Z
(113cc) and Alpha (113 cc) and its import portfolio VMAX (1,679cc), YZF-R1M
(998cc), YZF-R1 (998cc) and FZ1 (998cc).
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