Ducati enjoyed huge success at EICMA 2025, with crowds of enthusiasts flocking to the stand throughout the four days it was open to the public. Everyone was able to admire the new Hypermotard V2 and Hypermotard V2 SP, stars of the latest episode of Ducati World Première 2026, as well as previews of the DesertX 2026, Desmo250 MX and Desmo450 Enduro, and the new Panigale V2 in the MM93 and FB63 versions, dedicated to the Ducati Lenovo team riders.
Fans were able to see the new Monster, the fifth generation of one of the most important icons in Ducati history , live for the first time. A completely revamped model that combines lightness and technology with unmistakable aesthetics.
The intervened crowd were also able to see the Multistrada V4 Rally and the Panigale and Streetfighter V4 and V2 in Corse and Ducati Yellow livery up close for the first time. The more sportyDucatisti admired the new Panigale V4 R and the Streetfighter V4 in its fully accessorised version. The Multistrada and Diavel V4 RS were also a great success, alongside the XDiavel V4, Multistrada V4 S and Multistrada V4 Pikes Peak. Finally, the new Scrambler Ducati in Emerald Green, much appreciated by fans of the ‘Land of Joy’, could not be missed.
The large number of visitors to the stand confirmed Ducati as a benchmark in motorcycling in Italy and worldwide, thanks to a long-standing tradition of sporting success, a hundred-year history, and the unique combination of technological excellence and iconic design that defines its identity. These values are appreciated by a growing audience, as evidenced by the more than 600,000 visitors to the 2025 edition of EICMA – double the number of the post-Covid edition in 2021 – confirming a steady recovery in interest in motorcycles among an increasingly wider audience.
Of course, fans admired also the DesmosediciGP, winner of the 2025 Riders' Title with Marc Márquez, in an epic season in which Ducati also won the Team and Manufacturers' Titles, and the Panigale V4 R, runner-up in the world championship with Nicolò Bulega. Alongside them, of course, was the Desmo450 MX , with which Tony Cairoli finished in the top 10 at the 2025 Motocross of Nations.
The Ducati bikes and the many guests and friends who attended enlivened the stand, with the presence of Ducati Aruba.it team rider Alvaro Bautista, Italian champion Alessandro Lupino accompanied by nine-time world champion Tony Cairoli, and the new Italian Production Bike champion and three-time Italian Supersport champion Davide Stirpe. Many fans also had the opportunity to greet Kevin Vandi, Italian Supermotard rider and star, alongside SBK legend Ruben Xaus, of the Hypermotard V2 launch video.
Also present to meet fans was the official DesmosediciGP test rider and ten-time Italian SBK champion Michele Pirro, who announced from the stage the launch of the V2 Ducati Future Champ Academy, an innovative format designed to discover and develop young riders.
In the MotoLive outdoor area, the Ducati Desmo450 MX in Dirt Track configuration was the star of the two-day Champions Charity Race, ridden by Francesco Cecchini, six-time World Champion in the Flat Track category, and MX2 World Champion and twice Supercross Lites Champion Christophe Pourcel, who dominated Sunday's race at the debut on the Desmo450.
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