Ultraviolette unveiled its latest strategic alliance with MotoMondo, appointing them as the official importer and distributor for the United Kingdom and the Benelux region, which includes Belgium, the Netherlands, and Luxembourg.
Ultraviolette will be offering the F77 MACH 2RECON at an introductory on-road price starting at UK Pounds 8,499 only, for all pre-bookings made before June 30, 2025, post which the F77 MACH 2 RECON will be available at an on-road price of UK Pounds 9,399.
This partnership represents a pivotal chapter in Ultraviolette's global expansion strategy and commitment to Making in India, for the world. Through this alliance, Ultraviolette will be introducing its performance electric motorcycles, beginning with the renowned F77 MACH 2 RECON in the European markets. Leveraging MotoMondo’s extensive expertise in representing premium motorcycle brands and its profound understanding of regional markets, Ultraviolette is poised for successful entry and sustained growth across these territories.
Narayan Subramaniam, CEO & Co-founder of Ultraviolette, stated “We are thrilled to partner with MotoMondo to bring the Ultraviolette experience to the United Kingdom and Benelux region. This partnership represents a significant milestone in our global journey as we expand the Ultraviolette brand beyond India into some of the world's most mature and discerning motorcycling markets. MotoMondo’s proven expertise in establishing and growing premium motorcycle brands across Europe makes them the perfect partner to represent Ultraviolette in these key regions. Their deep understanding of the market, combined with a passion for innovation and motorcycling culture, ensures that the Ultraviolette ecosystem-from product experience to aftersales support - will be world-class from day one. This is just the beginning, and we’re incredibly excited about the road ahead.”
Jan Ykema, Managing Director of MotoMondo, commented “We are proud to bring Ultraviolette, the most advanced electric motorcycle brand of the world, to the United Kingdom and Benelux region. Their technology is unprecedented, and we have only just seen the beginning! Ultraviolette will disrupt the current motorcycle market by offering a real alternative for all combustion engines.”
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