Yamaha Motor India Sales has introduced
an all new range of Alpha, Ray and Ray Z scooters for the year 2015. The
company launched the new variants of its scooter range enabled with Yamaha’s
Next Generation ‘Blue Core’ engine concept. ‘Blue Core’ is a development ideal
for products that take riding enjoyment, fuel efficiency and environmental
performance to all-new levels. The engines based on the “Blue Core” ideal are
the result of a thorough pursuit to 1) increase combustion efficiency, 2)
increase cooling efficiency and 3) reduce power loss. The Alpha (Blue Core Enabled)
(New Colour - Gleaming Gold )
will be available for Rs 49,939/-, the Ray Z (Blue Core Enabled)(New Colour -
Cyan Splash) for Rs 48,936/- and the Ray (Blue Core Enabled) (No new colour
addition) for Rs 47,805/-. All prices
are ex-showroom Delhi.
As a result of this
enhancement, the new scooter range from Yamaha will boast of improved fuel
mileage at 66 kmpl (Old mileage was 62 Kmpl). While Ray and Ray Z were launched
in the country in 2012 and 2013 respectively, Alpha made its debut during the
Auto Expo, held in 2014. While Ray and Ray Z cater to young girls and boys
respectively, Alpha caters to the family segment.
The new scooter models based
on Blue Core development ideal are powered by a newly designed air-cooled 113cc
four stroke single cylinder engine. There are few minor changes in the engine
from the current scooter range. These changes are: Nickel spark plug for
improved combustion, new muffler setting and New BS carburetor & TPS
Roy Kurian, Vice President,
Yamaha Motor India Sales Pvt. Ltd said, “We are eying around 10 percent share
in the fast growing scooter market in India this year riding on our three
scooter offerings. Currently, we have over 5 percent market share in the
scooter segment, which is pegged at around 3 lakh units per month. The success
of the Ray, Ray Z, and Alpha scooters are essential to Yamaha to realise its
targets in the coming years. We are looking to place ourselves as a mass-market
leader in India and scooters is certainly are main focus to be able to achieve
this. Yamaha sees scooters contributing over 50 percent of its sales in the
future. Currently, scooters constitute about 40 percent of our sales.”
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