Pune based DSK Motowheels has launched
five superbikes in India from the Italian brand Benelli . The bikes are in the 300cc
to 1131cc engine capacities. Bookings and deliveries have opened, with the
inauguration of DSK Benelli – Mumbai showroom on March 19, 2015.
DSK Motowheels, which has the Hyosung brand
under its belt, has unleashed the Benelli brand from Italy. The Benelli models
launched include the TNT 300 – In-line two cylinder 300cc engine, TNT 600i -
In-line four cylinder 600cc engine, TNT 600 GT - In-line four cylinder 600cc
engine, TNT 899 - In-line, three cylinder 898cc engine and TNT R - In-line,
three cylinder 1131cc engine.
The prices(ex-showroom Delhi)
for these DSK Benelli superbikes are as follows:
TNT 302 – Rs. 2,83,000, TNT 600i – Rs.
5,15,000, TNT 600 GT – Rs. 5,62,000, TNT 899 – Rs. 9,48,000 and the TNT R
(1130) – Rs. 11,81,000
The Mumbai dealership for the
Benelli motorcycles is ‘Shree Aadya Car Company’. The showroom is located in
Shirish Kulkarni, Chairman,
DSK Motowheels said, “We are highly elated on launching the legendary Italian
superbikes from Benelli for the Indian motorcycle enthusiasts. The country’s
superbike industry has grown by leaps and bounds, giving us immense scope to
tap this lucrative and increasing market. We have full confidence that our
exciting range of DSK Benelli bikes will transform the biking scenario of the
country tremendously. With our in-depth understanding of the market and a
strong sales and service network, the launch of these splendid Italian
superbikes is sure to impact riders all over the country.”
Picture caption: (L to R) Dante Bustos, Global Marketing
Director, Benelli, Shirish Kulkarni, Chairman, DSK Motowheels, George Wang,
Board Director, Benelli, Ugo Ciarlatani, Counsulate General, Italy and Stefano Mechelotti, Tech (1)
George Wang, Board Director,
Benelli said, “It gives me great pleasure to witness the launch of Benelli
bikes in India. We couldn’t have asked for a better partner than DSK
Motowheels, a veritable leader in this segment in the country. We see immense,
hitherto untapped potential in the Indian superbiking space and our focus will
be to offer the Indian biking enthusiasts the experience of owning the Italian
legacy. We are happy to herald a new era in this industry with our
top-of-the-line range of superbikes.”
With its 104 years old
heritage and lineage, Benelli today boasts an impressive range of
globally-respected superbikes that marry heritage, innovation, styling and
technological prowess. Benelli’s distinctly stylish motorcycles are known for
their Italian flamboyance and the ability to provide riders from all walks of
life a pure, high-performance experience.
DSK Motowheels will be assembling
and selling Benelli bikes across the country and supporting them with a backup
of service and spares. DSK Benelli is set to establish exclusive dealerships
across India; these include Mumbai, Bengaluru, Chennai, Pune, Ahmedabad, Delhi,
Hyderabad, Kolkata and Goa in the first phase, followed by other Tier 2 and
Tier 3 cities.
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