TVS Motor Company announced the launch of TVS Raider Super Squad Edition (SSE). The new line of motorcycles draws inspiration from the iconic Marvel Super Heroes - Black Panther and Iron Man.
TVS Raider is a digital native brand since inception, and has received an overwhelming response from Gen Z customers. TVS Raider is a distinct sporty motorcycle, and the powerful character traits of Black Panther and Iron Man will add to its unique appeal.
Commenting on the launch, Aniruddha Haldar - Senior Vice President (Marketing) – Commuters and Corporate Brand & Dealer Transformation, said, “The launch of TVS Raider Super Squad Edition with two iconic Marvel characters marks another step in our successful collaboration journey with Marvel. TVS Raider has received an overwhelming response, especially from Gen Z since its launch in 2021. This Offering will further build brand love for TVS Raider.”
The new TVS Raider Super Squad Edition is priced at Rs. 98,919/- (Ex-showroom- Delhi). TVS Raider SSE is available across all TVS Motor touchpoints.
The UV Crossfade is competitively priced at INR 19,900. It is now available for sale at https://airspace.ultraviolette.com/products/uv-crossfade
TVS Motor Company has partnered with Swiss startup Aegis Rider to introduce a groundbreaking ride assist innovation at EICMA 2025, the world’s largest two-wheeler exhibition. The two companies came to...
On the occasion of Karnataka Rajyotsava, Ather Energy, India’s leading electric two-wheeler manufacturer, is introducing Kannada language on the dashboard of its family scooter, Rizta.