Matter, a tech innovation EV start up, announced its collaboration with Flipkart, India’s homegrown e-commerce marketplace. The collaboration will provide customers with a convenient way to pre-book and buy Matter Aera electric motorbike.
Customer Experience is a vital pillar to Matter’s ethos and the company aims to provide consistent and integrated experience across channels, including online, mobile, and physical dealerships. Through Flipkart’s extensive reach, customer insights and online marketplace experience, Matter will be able to offer its customers seamless buying experience of Matter Aera, the geared electric motorbike. The collaboration with Flipkart is the step towards the brand's omni channel experience, making the booking experience simpler and quick, on the go.
Mohal Lalbhai, Founder and Group CEO of Matter, said - "Matter aspires to make electric vehicles accessible across demographics and regions. In the era of smartphones and the internet, Ecommerce provides uniform reach across the stratum, and this is where our collaboration with Flipkart will extend the reach to broader audience helping them to access and adopt the new age mobility and sustainable technology that is set to create a better future leading into the 22nd Century.
Bharat Kumar BS, Director - Category Head Electronics Devices & Automobiles, Flipkart, said, “As a homegrown marketplace, Flipkart has been at the forefront of fuelling innovation and fulfilling customers' evolving needs and the launch of Matter Aera, India’s first geared electric motorcycle is a step in that direction. We are excited that our customers across 25districts across India covering over 2000 PIN codes will be able to pre-book and eventually buy the Matter Aera motorcycle on Flipkart while having access to the special offers and benefits. As a company committed to fostering sustainable practices, we look forward to collaborating with Matter to further expand our portfolio of EVs and continue to encourage eco-friendly commuting practices.”
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