Riders around the world will have the chance to add their
voices to help shape the future of Project LiveWire, Harley-Davidson’s first
electric motorcycle, as the company’s Project LiveWire Experience tour expands
globally in 2015, says a press release from Harley-Davidson.
Building on the excitement of Project LiveWire’s debut last
year, select consumers in Asia, Europe, Canada, and the United States will have
an opportunity to ride and provide feedback on the bike, helping to guide the
development of the new motorcycle, beginning this week with events at
Malaysia’s Sepang International Circuit.
“Project LiveWire has reset expectations about what a
Harley-Davidson motorcycle can be,” said Harley-Davidson Chief Marketing
Officer Mark-Hans Richer, adding that “The first phase of the Project LiveWire
Experience tour provided valuable feedback about the features and experience
riders expect from an electric Harley-Davidson motorcycle. This year we’re
expanding that experience to a global audience to gain even deeper insights
from riders to help us shape the future direction of this exciting technology.”
While not for sale, the Project LiveWire motorcycle was
specifically designed for the purpose of seeking insight into rider
expectations of an electric Harley-Davidson motorcycle. The Project LiveWire
Experience invites customers to test ride and learn more about the story of the
motorcycle and provide feedback on their experience. Even those who don’t yet
ride will have the opportunity to feel the power of Project LiveWire through
the Jumpstart demo – a simulated riding experience.
In 2014, more than 15,000 customers provided feedback on
Project LiveWire, including more than 6,800 who took demo rides, as part of a
30-stop tour across the United States and at a special consumer event for Latin
American customers in Miami. Longer term plans for retail availability of
Project LiveWire will be influenced by feedback from riders during the Project
Livewire Experience tour.
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