The India Bike Week 2015 (IBW)
got off to a great start in Vagator in Goa on February 20, 2015 with over
10,000 riders and bike enthusiasts riding cross-country into Goa to celebrate
the spirit and lifestyle of the Indian Biking Community. IBW has been organised
by the Seventy Event Media Group, leading lifestyle television channel Fox
Life, in association with Harley-Davidson and Shell Advance.
With five music stages
including the Red Bull Tour Bus, 20 live bands and DJ’s, Shell Big Trip - where
festival goers got to hear stories from over 15 legendary Indian and international
motorcycle travellers, seven bars, Howling Dog Quarter Mile Drag powered by
Shell Advance, IBW National Stunt Championship Finals, GQ Gentleman’s Ride for
Magic Bus, Contests and Engagements, Vintage & Classic Bike Display &
Concourse, it was without doubt the biggest bike expo the country had seen.
Speaking on the occasion,
Martin da Costa, CEO of 70 EMG said, “It's an incredible response we have
received to this third edition of the festival. It's a gathering of some the
most amazing bikes and bikers from across the world. We've also become an
amazing platform for new product introductions, with launches this weekend by
Shell Advance, Triumph, DSK Benelli and Yuvraj Singh's Autologue. We'll get to
see well over 10,000 bikes meeting each other to party, exchange stories and
see the best that biking in India has to offer. The Indian biking brotherhood
has come of age at IBW 2015.”
Karan Tandon, Assistant Vice
President, Advertising Sales and Partnerships, Fox International Channels
(India) said, “Asia’s biggest motorcycle party is back and the contribution of
international biking legends, stunt riders, bike displays, new bike launches
and the famous bike build off; on a larger scale - we have taken the event to
an unprecedented scale. In the last 2 years
IBW inspired a new generation of bikers, and we are exhilarated to have created
an aura around the event that made it a destination hard to be missed in 2015.”
The 3rd India H.O.G. Rally
that led the IBW festival saw the largest number of Harley-Davidson riders in
India, coming together to celebrate five years of the brand in the country.
Anoop Prakash, Managing Director,
Harley-Davidson India said, “With over 2,000 Harley Owners coming together in
Goa to celebrate our 5 year anniversary, it's been an unforgettable week. India Bike Week further established itself as
the premier rally for biker's and enthusiasts across the subcontinent, and we
are proud to be founding Gold sponsors. Our association with the festival is
only growing stronger with each edition and we are proud to lead the way for
leisure motorcycling in India”.
Mansi Tripathy, Chief
Marketing Officer, Shell Lubricants India said, “Being part of India Bike Week
was a wonderful experience as we saw many biking enthusiasts rejoice in their passion
for riding; and this is also what Shell Advance stands for – creating joyful
riding experiences for bikers while enabling them to derive maximum out of
their bikes. Our main objective to associate with the biking festival was to
showcase our most innovative product – Shell Advance Ultra with PurePlus
Technology, a revolutionary motorcycle oil made from Natural Gas that maximizes
your bike’s power. We’re happy that IBW served as an effective platform for a
successful launch and allowed us an opportunity for a thorough engagement with
our target audience. We are happy with this budding relationship and hope to
nurture this in the future as well”.
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