Greaves Electric Mobility Private Limited (GEMPL), the e-mobility business of Greaves Cotton Limited, marked its foray into the high speed electric two-wheeler segment with the launch of Ampere Primus at Rs 1,09,900 (ex-showroom price). The company also introduced the new Ampere Zeal EX, an entry-level, sporty e-scooter designed to create a comfortable and smooth city riding experience for the youth. The new Zeal EX will be debuted at an attractive introductory price point of Rs 69,900 (effective price) in Madhya Pradesh, Bihar, Uttar Pradesh, and Jharkhand. Furthermore, buyers can avail of benefits of up to Rs 6000.The benefits are valid till 31st March 2023.
Greaves’ latest high-speed, all-new scooter offers optimum safety with LFP battery pack, improved performance with PMS motor, belt drive, and smart connected cluster for seamless navigation. The Primus is an ideal electric scooter for customers looking for a superior experience in styling, performance, comfort& reliability. It continues to embody the company’s ‘Make-in-India’ thrust, with a high degree of localization with domestically sourced components.
Key highlights of Ampere Primus include:
? Performance – Top speed of 77 kmph, 0-40kmph < 5 sec, efficient high torque 4 kW PMS motor & a true range of 100+ km on a full charge in Power mode, which increases further in Eco Mode. Primus can be driven in 4 modes - Eco, City, Power, and Reverse modes for optimum rideability
? Safety – 3 KWh LFP battery technology with smart BMS
? Durability – Longer battery life with LFP chemistry
? Smart Connectivity – Bluetooth connectivity & navigation with phone app for convenience
? Comfort – Longer legroom, wider seats, better drivability
? Finish & Colors - Available in dual tone body panels with matte finish, in 4 colours, namely, Himalayan White, Royal Orange, Havelock Blue & Buck Black
Commenting on the occasion, Sanjay Behl, Executive Director and CEO, Greaves Electric Mobility Private Limited, said, “Primus is a flagship electric scoter from Ampere which is perfectly suited for multiple usage needs of any Indian family. Thoughtfully crafted and affordably priced, Primus has a very high appeal for modern millennial commuters with a discerning taste. It blends the finest aspects of safety, durability, performance, comfort, enhanced styling and smart connectivity features. With Primus we will not only strengthen Ampere’s leadership in the electric last-mile mobility segment, we will also appeal to a much wider range of consumer segments.”
New Ampere Zeal EX: The new Zeal EX is a sporty electric scooter. Its youthful style with sporty decals, and dual tone colour makes it an aspirational product for the young generation. The Zeal EX, which has a certified high range of 120 km, will be equipped with CAN-enabled Lithium-ion Battery, a large battery pack, multiple ride modes, side stand sensor, and more. It will be available in three iconic colours inspired by India - Stone Grey, Ivory White, and Indigo Blue.
Behl said, “With the launch of the new Ampere Zeal EX, we intend to provide our consumers with a superb riding experience in an affordable and cleaner way, and without any range anxiety. The e-scooter is built for everyday mobility needs of India's youth and offers excellent product features, embodying comfort, performance, and safety. We are confident that the Zeal EX will play a key role in lowering entry barrier and accelerating the adoption of sustainable mobility among the youth that’s looking for a sporty electric scooter at an attractive price”.
Ampere has embarked on a mission to democratise electric mobility and make ‘Har Gully Electric’. The new Zeal EX, with its appealing price point, low operating costs, high range, and trendy design, is well-positioned to emerge as a go-to, sustainable choice for young riders pan India.
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