Every motorcycle rider of repute in the US knows a lot about
the Sturgis Motorcycle Rally held in the city of Sturgis. The Sturgis
Motorcycle Rally is an American motorcycle rally held annually in Sturgis,
South Dakota (USA) usually during the first full week of August.
This year the official rally dates are August 3 through
August 9, 2015, but Harley-Davidson will roll into town August 1.Harley-Davidson
and the City of Sturgis, S.D., are setting their sights on the future – far
into the future. In the spirit of this year’s 75th Sturgis Motorcycle Rally,
the company and city officials are finalising an agreement covering the next 75
years making Harley-Davidson the official motorcycle of the Sturgis Motorcycle
During a news conference at the company’s headquarters in Milwaukee,
Harley-Davidson announced the planned agreement, which has an initial term and
renewals running through 2090. To unveil the deal, Harley-Davidson removed a
brick from the historic front entrance using a 2015 Harley-Davidson Street 750
motorcycle. That brick, alongside one from the Harley-Davidson Museum and 73
bricks from the headquarters’ famous motorcycle-only parking area will be
delivered to Sturgis on Harley-Davidson motorcycles.
There is no better way keeping the Harley spirit alive!
“Harley-Davidson riders have attended the Sturgis Motorcycle
Rally for decades. This new agreement will help fuel many more years of
freedom, independence and rebellion for this iconic gathering,” said Matt
Levatich, president and chief operating officer at Harley-Davidson in a press
release issued by the company. “Riding is a passion passed down through
generations, so it’s important we celebrate the legacy and history of
Harley-Davidson in Sturgis, while helping creating new memories,” he added.
As part of the agreement, a permanent plaza will be built on
Main Street in Sturgis that will include a stage for events, concerts and even
weddings. The year-round location, which will be completed in time for this
year’s 75th rally, will be the official Harley-Davidson destination for riders
and fans alike.
In the true Harley-Davidson spirit, the new plaza will
integrate bricks from the company’s Milwaukee headquarters, a building that
once housed the company’s factory dating back more than 100 years.
“For decades, Harley-Davidson has been the motorcycle of
choice for Sturgis Motorcycle Rally fans and a great partner to the City of
Sturgis,” said Sturgis Mayor Mark Carstensen.
“Today it gives me great pleasure to solidify its importance by making
it the official motorcycle of the Sturgis Motorcycle Rally,” he said.
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