Motor Company has announced an additional investment of UK Pounds 100 million
in Norton Motorcycles, Britain's most iconic sporting motorcycle brand, which
was acquired in April 2020.
recently opened its new manufacturing facility in Solihull, West Midlands,
building British bikes in England using traditional hand-crafted techniques
with modern-day machinery for consistently high quality.
Motor Company is excited to announce an investment of about UK Pounds 100
million in Norton Motorcycle, the iconic British brand we had acquired in 2020.
Some of these investments have already been made, leading to the creation of a
world-class facility and the imminent launch of a re-engineered V4 SV and 961
Commando. A world-class team led by Robert Hentschel is working to bring Norton
back to its rightful place. This investment will be towards electrification,
cutting edge technology, world class vehicles, manufacturing, sustainability &
the future of mobility. This is expected to create 250-300 direct jobs over the
next 3 years and another 500-800 indirect jobs across the supply chain. The
investments, spread over the next few years, will result in an exciting range
of products for the global market. A brand-new facility has already been set up
at Solar Park, Solihull, UK, which houses Norton’s state-of-the-art
manufacturing capability and the company’s new global design and R&D hub,” said
Sudarshan Venu, Joint Managing Director, TVS Motor Company.
Prime Minister Boris Johnson said, “Trade and investment between the UK and
India is creating good jobs and sustaining livelihoods in both of our
countries. I’m very pleased that TVS Motor Company has decided to join the
legions of Indian companies investing in the UK, boosting our future mobility
sector and driving economic growth.”