Electric, one of India’s most awaited E2W (electric two-wheeler) start-up
focussing on building indigenous products for India and global markets,
announced its entry into the electric 2-wheeler segment with upcoming launches of
four vehicles in the pipeline, the company intends to launch a new product
every 6 months over the next 2 years. Oben Electric’s first high performance
electric motorcycle is all set for its market launch in Q1 of 2022.
Electric’s in-house capability to design, develop and manufacture E2Ws enables
it to deliver high performing and reliable, products. This capability is
fuelled by hands-on expertise, of the team having prior experience in successfully
designing, developing, manufacturing and selling E2Ws. With such experience at
hand and focus on R&D, Oben Electric has been successful in creating their
first product, an electric motorcycle with superior specs and a world-class design.
Madhumita and Dinkar Agrawal, bring with them experience of over sixy ears in
the electric vehicle domain. Oben’s core team also consists of passionate team
members with hands-on 6+ years of experience all along the E2W life cycle.
Agrawal, Co-Founder, Oben Electric, said, “We have raised a total of $2.5 million
through VC funding, which is the highest seed round raised by an E2W startup. This
helps us innovate with a focus on consumer safety and delight. Our aim is to enable
Indian consumers to make the shift from ICE to EV. Over the next few years, we
intend to be a global player with our specialized products.”
Electric is geared-up with multi-level testing, durability, safety &
connectivity to address a white space in the segment,” said, Madhumita Agrawal,
Co-Founder, Oben Electric. “We have brought together a core team of experts who
specialize in every aspect of the E2W life cycle. This has enabled us to go
beyond assembling of vehicles to truly creating a product from scratch for the
Indian consumer. We have researched pain-points consumer’s face, while riding
or purchasing E2Ws and have created solutions accordingly. We are excited to
reach the launch phase of our journey and are confident that our first product
will be well received by the Indian consumer”, added Ms. Agrawal.
Electric, backed by We Founders Circle, recently received fresh funding from
Krishna Bhupal, Board Member GVK Power & Infra, Shajikumar Devakar, Executive
Director IIFL Wealth, & other investors. The start-up has now been oversubscribed
3x times making it one of the largest seed rounds raised by an E2W startup. The company has a patent portfolio of 18
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