Now that US based motorcycle brand UM Motorcycles has tied up with Lohia Auto, the company is all set to launch a cruiser range of motorcycles in the second quarter of the year 2015.
In a press release, the company said that it is known globally for its breakthrough innovations and exclusive features which are generally found in high end cars. The company displayed a few of their latest state-of-art products at the Auto Expo 2014 in order to gauge consumer’s reaction.
UML has some aggressive plans to get a strong foothold into the growing Indian domestic market. The company is expected to start with about 50 dealers in the first phase in the first year, which will mostly cover all metro cities. The bikes to be launched will have an engine capacity of 300- 500 cc, against the 200-230 cc that was announced previously.
UM International, through this joint venture, aims to foray into the burgeoning motorcycle market in India by offering consumers a new, fresh alternative, initially in the cruiser category and subsequently in other segments. The cruiser range will be competitively priced and will create a niche market for young consumers looking for an affordable cruiser, the company stated
The joint venture company will market a full new range of motorcycles designed especially for the Indian markets. The bikes will be manufactured at the Lohia plant in Kashipur, Uttrakhand where Lohia Auto current facility has a capacity to produce 100000 units per year.
The overall investment in the joint venture company over a definitive period will be approximately Rs 120 crore.
UM (United Motors) is a motorcycle brand born in the U.S.A and is registered with the U.S. Trademark and Patent Office by its founders in the early 2000's. UM motorcycles are designed in the U.S and are distributed in over 20 different countries ranging from Latin America, Africa and Asia. The Lohia group is into eco friendly scooters and three wheelers and are a niche player in the country.
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