Now that US based motorcycle brand UM Motorcycles has tied
up with Lohia Auto, the company is all set to launch a cruiser range of
motorcycles in the second quarter of the year 2015.
In a press release, the company said that it is known
globally for its breakthrough innovations and exclusive features which are
generally found in high end cars. The company displayed a few of their latest
state-of-art products at the Auto Expo 2014 in order to gauge consumer’s
UML has some aggressive plans to get a strong foothold into
the growing Indian domestic market. The company is expected to start with about
50 dealers in the first phase in the first year, which will mostly cover all
metro cities. The bikes to be launched will have an engine capacity of 300- 500
cc, against the 200-230 cc that was announced previously.
UM International, through this joint venture, aims to foray
into the burgeoning motorcycle market in India by offering consumers a new,
fresh alternative, initially in the cruiser category and subsequently in other
segments. The cruiser range will be competitively priced and will create a
niche market for young consumers looking for an affordable cruiser, the company
The joint venture company will market a full new range of
motorcycles designed especially for the Indian markets. The bikes will be
manufactured at the Lohia plant in Kashipur, Uttrakhand where Lohia Auto
current facility has a capacity to produce 100000 units per year.
The overall investment in the joint venture company over a
definitive period will be approximately Rs 120 crore.
UM (United Motors) is a motorcycle brand born in the U.S.A
and is registered with the U.S. Trademark and Patent Office by its founders in
the early 2000's. UM motorcycles are designed in the U.S and are distributed in
over 20 different countries ranging from Latin America, Africa and Asia. The Lohia group is into eco friendly scooters and three
wheelers and are a niche player in the country.
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