Motor Company and BMW Motorrad have announced that they are extending and
expanding their long-term partnership with the joint development of new
platforms and future technologies, including Electric Vehicles.
on this decision, TVS Motor Company’s scope will include the design and
development of future BMW Motorrad products and delivering world-class quality,
supply chain management, and industrialisation.
Under this enhanced cooperation, both companies have identified a range
of products and technologies to deliver significant business benefits.
Motorrad and TVS Motor Company will develop common platforms by mutually
tapping the emerging technologies in the future mobility space, keeping in mind
the global requirements of customer segments in various markets. Exclusive products for both companies will be
developed on these common platforms, and the companies will retail their
Motor Company will continue to bring on board engineering prowess in design,
manufacturing and supply chain capabilities and provide best-in-class quality
and economic advantage. The first product through this cooperation will be
showcased in the next 24 months.
Sudarshan Venu, Joint Managing Director, TVS
Motor Company, said, "In the nine years of our long-term strategic
partnership, we have always cherished the common core values we share with BMW
Motorrad: focus on quality, engineering prowess, innovation and customer
satisfaction. These factors and our commitment to deliver superior quality products
with a strong value proposition has been key to the success of all three
products launched from the platform. The
new world of future mobility encompasses a strong play through alternate
solutions, including electric mobility. Expanding this successful partnership
to EVs and other newer platforms will create opportunities to deliver advanced
technology and aspirational products to global markets and bring valuable
synergies to both companies.”
Schramm, Head of BMW Motorrad, said, “In light of our fruitful association with
TVS Motor Company, we are delighted to extend and expand our cooperation
agreement to include long-term partnership and joint development of new
platforms and technologies, including electric vehicles. Our strong synergies
have led to the development of impressive offerings in the sub-500cc segment.
Since the launch, BMW G 310 R and BMW G 310 GS single-cylinder models continue
to enjoy unrivalled popularity with over 100,000 global customers. We look
forward to the future of this cooperation.”
April 2013, TVS Motor Company and BMW Motorrad signed a long-term strategic
partnership to manufacture sub-500cc motorcycles for the globe. This
collaboration has resulted in three products on the 310cc platform: BMW G 310
R, BMW 310 GS, and TVS Motor Company’s TVS Apache RR 310. With over 100,000
customers, the products have been well accepted in all the leading markets like
the EU, USA, Japan, China and India. The
success of this cooperation has been the steppingstone of extending and
expanding the partnership.
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