Yamaha Motor India Sales Pvt. Ltd. organised the grand
finale of its ‘Mission 10000KM’ at YMCA ground in Chennai with exciting customer
engagement activities like Yamaha Children Safety Programme, Zippy Music
Circle, test drives and service camps.
Mission 10000 Km – Discovery of India on FZS – FI, started
at the nation’s capital on September 14, 2014, wherein 20 riders from the two teams,
East Side Eagles and Wild West Falcons, were joined by Yamaha Motor India brand
ambassador, John Abraham who officially flagged off the ride. Of the two teams
of 10 bikers each, one headed towards the East and the other, towards the West.
The two teams rode 5000 kms each before reaching Chennai on October 19, 2014.
On this occasion, the company introduced a stylish commuter
motorcycle SZ-RR Version 2.0– an upgrade to its existing SZ-RR bike launched
last year. The new model based on Blue Core development ideal is powered by a
newly designed air-cooled 149cc 4-stroke, SOHC, single-cylinder engine. The
bike is targeted at married men between the ages of 24-35. The motorcycle will
be available in Red Dash, Ivory White and Green Arrow and will cost Rs 65,300/-
(ex showroom Delhi).
Masaki Asano, Managing Director, Yamaha Motor India Sales
Pvt. Ltd, said Yamaha’s ‘Mission 10000KM’ has been a great journey not only to
re-discover India but also “re-discover our own selves”. He said that the official vehicle for this
initiative was the company’s recently launched fuel injected ‘Yamaha FZS - FI
Version 2.0’ featuring the new technology concept called ‘Blue Core’ which
stands for fun riding and economy. “With such offerings and various customers
connect initiatives like ‘Mission 10000KM’ we want to encourage the concept of
‘Touring’ in India,” he added.
Roy Kurian, Vice President, Yamaha Motor India Sales Pvt.
Ltd, said that “With our breakthrough technology ‘Blue Core’ now inducted to
our successful SZ-RR model, we want to present our customers with advanced
choices and fun riding in the city. Looking at the demand for standard segment
commuter motorcycles which is projected at 1.1 million units in 2014, it was
indeed ideal for us to delight customers in this segment with the launch of
SZ-RR Version 2.0.”
The key features of the new SZ-RR Version 2.0 include (1) A
new engine that maintains the feeling of power delivery from the original SZ
Series models while greatly improving fuel efficiency (11pc improvement vs.
2013 model), (2) Newly designed tubeless tyres, (3) Newly designed instrument
panel and (4) an array of other features that make it worthy of a 150cc class
model, like a handlebar holder with the “SZ” logo and shroud fitted to add a
more sporty character.
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