Shell Lubricants India
announced the appointment of Ms. Mansi Madan Tripathy as the new Managing
Director of the company. Mansi, former CMO of Shell Lubricants, would succeed
Nitin Prasad, who moves on to take over as the Chairman of Shell Companies in
India with effect from August 1, 2016.
Mansi brings in 20-years of
marketing, sales, insights and strategy experience to the office. In her new
role, she shall be responsible for leading all the business activities for the
Lubricants business in India, Bangladesh, Sri Lanka and Nepal. Mansi has been
the architect of digital marketing & social media footprints for Shell
Lubricants in India. Leading the marketing team at Shell Lubricants , Mansi has
been an advocate of a new direction; weaving ‘direct consumer connect’,
‘industry influencer engagement’ and ‘greater awareness initiatives’
intractably into the company’s brand marketing strategies.
With her in-depth global
knowledge of the market structures, consumer psychology and trade dynamic, as
MD, her focus shall be to strengthen the company’s presence in India,
delighting our customers and consumers and building an organisation that’s
motivated and growing. Building and maintaining relationships with key business
stakeholders and streamlining the efforts of Shell Lubricants across the
country shall also be an important aspect of her new role.
Mansi is a B. Tech degree
holder in Electronics and communication from National Institute of Technology
Kurukshetra and an MBA in Marketing from S.P. Jain Institute of Management
Source: Shell Lubricants India
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