Tata Motors owned Jaguar Land
Rover has opened its new R$750m (UK Pounds 240m / Rs 2374 crore) manufacturing
facility and Education Business Partnership Centre in the state of Rio de
Janeiro, Brazil. This is the first time a UK automotive group has opened a
production centre in Latin America.
Jaguar Land Rover’s new
factory in Itatiaia is also the company’s first wholly-owned overseas facility
and marks a further phase in its global expansion strategy following the opening
of its Chinese joint venture factory in 2014.
The new facility will build
both the Range Rover Evoque and Land Rover Discovery Sport for Brazilian
customers. Vehicles will be on sale in dealers across Brazil beginning June
The plant includes Jaguar Land Rover’s first
overseas Education Business Partnership Centre which will provide a range of
classroom activities for up to 12,000 local children each year. These will help
them to develop key skills, work awareness and inspire them to pursue rewarding
careers at Jaguar Land Rover.
The fully flexible plant has
been designed to support the company’s future plans and represents Jaguar Land
Rover’s long-term commitment to the Brazilian market.
The factory includes a series of environmental
features, such as rainwater collection and the planting of more than 1,200
indigenous trees to help preserve and improve the natural habitat around the
factory. Jaguar Land Rover is aiming to achieve the globally recognised LEED
Gold sustainability accreditation - the first automotive vehicle assembly plant
in Brazil to do so.
The plant includes cutting-edge
manufacturing technologies and has the most advanced Emissions Conformity and
Certification facility in South America.
As part of its on-going commitment to the
Brazilian automotive industry, Jaguar Land Rover has sourced major components
such as the seats, cockpit, exhaust, chassis and powertrain assembly from local
suppliers including Benteler and IAC. In addition, Jaguar Land Rover has
invested in its technical assistance services to help suppliers support
increased levels of localisation in the future.
At the plant inauguration, Wolfgang Stadler,
Executive Director, Manufacturing, said: “The opening of Jaguar Land Rover’s
new world-class facility in Brazil marks the latest exciting milestone in our
“Land Rover is already
Brazil’s market-leader for mid-sized premium SUVs, accounting for more than 30%
of all sales in that segment. The Range Rover Evoque and the Land Rover
Discovery Sport will now be manufactured for the first time in Latin America,
building on their existing popularity with customers in Brazil.”
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