Escorts Ltd., the global Agri
Machinery and Construction Equipment manufacturer, has appointed Ravi A Menon
as Chief Executive Officer of its Agri Machinery business. Menon takes over
from S Sridhar who would now move to head Escorts Construction Equipment (ECE).
Menon has been credited for
shaping the development cultures of some of the most influential and valuable
companies and brings over three decades of experience in marketing, sales,
branding, international markets and production from industries as varied as
tractor, cement and industrial products. Sridhar will focus on transforming and
building organisational energy at ECE to leverage emerging business
According to Rajan Nanda,
Chairman of Escorts Limited, “We have strengthened our leadership team at a
time when Escorts has created a strong base for growth across its businesses.
At Escorts, we have focused on creating synergies between the businesses. Mr
Menon’s induction brings cross-industry experience and a strong understanding
of the different aspects of enterprises and Mr Sridhar’s movement to ECE would
help further strengthen the process of integration in key areas.”
Nikhil Nanda, MD of Escorts Limited
said, “Escorts today is a transformed organisation at multiple levels. We are
focusing on improving operational efficiency across businesses. We are strongly
focused to strengthen our manufacturing and product development capabilities,
enabling us to aggressively address our markets and customers at the frontend.
The strong leadership and vast experience that both Mr Menon and Mr Sridhar
bring to the table would be important to achieving the ambitious objectives
that the group has set for itself.”
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