Ravi Menon is CEO, Agri Machinery, Escorts; S Sridhar to lead CE business

Escorts Ltd., the global Agri Machinery and Construction Equipment manufacturer, has appointed Ravi A Menon as Chief Executive Officer of its Agri Machinery business. Menon takes over from S Sridhar who would now move to head Escorts Construction Equipment (ECE).

Menon has been credited for shaping the development cultures of some of the most influential and valuable companies and brings over three decades of experience in marketing, sales, branding, international markets and production from industries as varied as tractor, cement and industrial products. Sridhar will focus on transforming and building organisational energy at ECE to leverage emerging business opportunities.

According to Rajan Nanda, Chairman of Escorts Limited, “We have strengthened our leadership team at a time when Escorts has created a strong base for growth across its businesses. At Escorts, we have focused on creating synergies between the businesses. Mr Menon’s induction brings cross-industry experience and a strong understanding of the different aspects of enterprises and Mr Sridhar’s movement to ECE would help further strengthen the process of integration in key areas.”

Nikhil Nanda, MD of Escorts Limited said, “Escorts today is a transformed organisation at multiple levels. We are focusing on improving operational efficiency across businesses. We are strongly focused to strengthen our manufacturing and product development capabilities, enabling us to aggressively address our markets and customers at the frontend. The strong leadership and vast experience that both Mr Menon and Mr Sridhar bring to the table would be important to achieving the ambitious objectives that the group has set for itself.”