The Society of Indian
Automobile Manufacturers (SIAM) on February 5, 2016 organised the 10th Styling
& Design Conclave. The 8th Automotive Design Challenge at Hotel Jaypee
Greens Golf & Spa Resort, Greater Noida, Delhi NCR was also concluded. The
conclave marked the spectacular opening with the central theme, “Design in
India” looking at Design as significant contributor to ‘AMP 2026’ and
eventually to ‘Make in India’. The 10th Styling & Design Conclave served as
a unique platform for exchange of ideas.
As has been the case with the
conduct of previous nine successful Conclaves, SIAM once more in the 10th
Styling & Design Conclave showcased automotive designing ideas originating
out of India, demonstrating nation’s potential for the automotive industry.
The tenth edition of conclave
witnessed the presence of influential automotive design professionals and
people closely associated with design from domestic and global brands who
shared their experiences through trends reports, technology developments, case
studies, design processes and on role of design in building and sustaining a
The event this year was
dignified by eminent speakers like Rajeev Sharma, Head- Proto Hero Moto Corp;
Pratap Bose, Head of Design, Tata Motors; Gaurang Shah, HOD Transportation
Design, MITID, Pune and Saurabh Singh, Head of Design Studio, Maruti Suzuki.
Anil Saini, Chairman, SIAM
Styling and Designing Group (General Motors) opened the session elaborating
upon the theme “Design in India” and gave a broader perspective by the growth
of design in the last 30 years.
Rajiv Aggarwal, Joint Secretary DIPP, Ministry
of Commerce & Industry, Govt of India, the chief guest at the conclave,
emphasizing on the year’s theme, said “The Future is completely based on the
innovation, we are becoming a trend setter with respect to the contributions
made towards designing in vehicles that are being well accepted globally”
Vinod K Dasari, President,
SIAM who emphasised on the fact that a lot of things are taken into
consideration before manufacturing a vehicle which includes cost, safety and
meeting emission norms. He said “ We are one those countries which is the
fastest growing & adapting nation with respect to style and design of the
Pradyumna Vyas, Director, NID
highlighted that Growth of auto design pedagogy in the design institutes. Also
emphasized the need for auto makers to get in India Design mark for their
Speaking on the Indian OEM
story, Pratap Bose, Head of Design, Tata Motors noted “Designs have played a
crucial role in bringing a change in the automotive Industry, India has a huge
bunch of young talented designers who will shape the future of the designing in
vehicles by bringing in innovative designs to cater the needs of the customer”
SIAM handed over a cheque of
Rs 10 lakh towards clay modelling programme. Mohd Basha, Advisor, TVS was
honored for his Significant Contribution in Indian Automotive Design.
Besides such invigorating
sessions, SIAM encouraged students to look at automotive styling vocation,
keeping in view the objective of improving skill sets and cultivating the
talent along with proficiency in automobile designing in India.
Moreover, a design competition
subjected on ‘Vehicle for Planet Keplar’ was also organized among the students
participating in the 8th Automotive Design Challenge (ADC).
The conclave culminated with
an award ceremony for the Automotive Design Challenge after the final
evaluation of participants’ submissions. The competition saw participation from
more than 100 plus students representing approximately 5 colleges viz NID, IIT-IDC,
DYPDC, MIT & ISD. The award for the ‘Best Car Design’ was given to Gaurav
Nandi Student of MIT, and was also
handed over a cheque of Rs 1 Lakh who had presented the model “Extross”
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