Merc’s Roland Folger gets off to a “Make in India” start

Mercedes Benz India’s “Make in India” initiative could not have got off to a more promising start now that the Indian government has decided to buy 55 top of the range E 250 CDI luxury sedans. The luxury car maker has become the preferred luxury car brand of choice for the Ministry of External Affairs, Government of India. Mercedes-Benz India has won the mandate to provide 55 top of the range E 250 CDI luxury sedans on lease to the Ministry, said a press statement from the company. These high-end luxury sedans will be used by the visiting foreign dignitaries of the Ministry comprising Heads of State, Presidents, Prime Ministers and top diplomats.

The company's recently appointed Managing Director and CEO Roland Folger commented, “Mercedes-Benz has always been the preferred luxury brand for Heads of State across the globe including India, and we are extremely proud of this fact. The impeccable sense of prestige, luxury, safety and comfort offered by a Mercedes-Benz is rarely matched and makes us the obvious choice for such exclusive clientele. The mandate from the Ministry of External Affairs opting for the E-Class luxury sedan is a reiteration of the inherent strength of our product and of the unsurpassable brand equity that Mercedes-Benz commands in the Indian luxury car market.”

These new cars will be used for visiting foreign dignitaries, starting with the upcoming India Africa Forum Summit (IAFS). With more than 30,000 units sold in India, the segment leading E-Class is the first luxury car to be produced in India since 1995, and remains by far the largest selling luxury car model in the country today.

Source: Mercedes-Benz India