Mercedes Benz India’s “Make in
India” initiative could not have got off to a more promising start now that the
Indian government has decided to buy 55 top of the range E 250 CDI luxury
sedans. The luxury car maker has become the preferred luxury car brand of
choice for the Ministry of External Affairs, Government of India. Mercedes-Benz
India has won the mandate to
provide 55 top of the range E 250 CDI luxury sedans on lease to the Ministry,
said a press statement from the company. These high-end luxury sedans will be
used by the visiting foreign dignitaries of the Ministry comprising Heads of
State, Presidents, Prime Ministers and top diplomats.
The company's recently appointed
Managing Director and CEO Roland Folger commented, “Mercedes-Benz has always
been the preferred luxury brand for Heads of State across the globe including
India, and we are extremely proud of this fact. The impeccable sense of
prestige, luxury, safety and comfort offered by a Mercedes-Benz is rarely
matched and makes us the obvious choice for such exclusive clientele. The mandate
from the Ministry of External Affairs opting for the E-Class luxury sedan is a
reiteration of the inherent strength of our product and of the unsurpassable
brand equity that Mercedes-Benz commands in the Indian luxury car market.”
These new cars will be used for
visiting foreign dignitaries, starting with the upcoming India Africa Forum
Summit (IAFS). With more than 30,000 units sold in India, the segment leading
E-Class is the first luxury car to be produced in India since 1995, and remains
by far the largest selling luxury car model in the country today.
Source: Mercedes-Benz India
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