Pic caption: Arun Malhotra, Managing Director, Nissan Motor
India Pvt. Ltd., David Richardson, Chief Executive, International Cricket
Council, Roel de Vries, Corporate Vice President, Global Head of Marketing
Communications and Brand Strategy, Nissan Motor Co., Guillaume Sicard,
President, Nissan India Operations
Nissan (www.nissan.in) has agreed to a major eight-year
deal with the International Cricket Council (ICC) that further strengthens its
ties with global sport. The agreement, which runs through 2023, confirms Nissan
as a global sponsor of cricket's international tournaments, including the ICC
Cricket World Cup, ICC Champions Trophy and ICC World Twenty20, as well as
Under 19 and Women's Cricket and qualifying events.
The ICC partnership is a
significant expansion of Nissan's ongoing international sports sponsorship
strategy. It allows the Japanese carmaker to bring its innovative and
fan-focused approach to sport to millions of cricket-lovers around the world. “Innovation
that excites is what Nissan does.” said Roel de Vries, corporate vice
president, and global head of marketing and brand strategy for Nissan, adding
that “As partners with the ICC we will introduce ways to enrich the experience
of cricket fans through our rights with the global Trophy Tour, the
International Flag Bearer Program and new live event experiences.”
“We're excited to be part of
the global cricketing family and to be involved in some of the world's most
prestigious and popular tournaments. Our aim is to share with cricket fans
around the world the excitement of the game and our cars. Both are created by
people who have passion for what they do, ” he said.
As a global partner, Nissan
will have extensive in-venue activation, broadcast and digital rights at all
ICC events. Commenting on the agreement, David Richardson, chief executive,
International Cricket Council, said: "The ICC is delighted to welcome
Nissan on board as a Global Partner and we look forward to working together for
the next eight years to deliver a strong partnership at all ICC global events.
“Nissan is one of the world’s
leading motor companies and boasts a strong international presence in both new
and established markets. Nissan’s values are closely aligned to those of the
ICC, to be innovative, with a strong focus on delivering exciting and unique
experiences for our fans and stakeholders. We are delighted to welcome such a
strong brand to our growing commercial portfolio and we would like to thank
Nissan for their support.”
Guillaume Sicard, President
Nissan India Operations, commented: "In India, cricket goes way beyond
simply being a sport. It is practically a way of life for millions of people. I
believe we have found a perfect partner for our brand.”
"Our goal is to achieve
5% market share in India by 2020 and we have already invested substantially to
build one of our most advanced plants and established one of our three global
R&D centres. Now we are keen to repeat in India the sales success we
already have in Europe, China, the US, Japan and elsewhere.
"We are thrilled to bring
our passion and unique approach to cricket in India and around the world and
are very much looking forward to the ICC World Twenty20 in India in 2016,” he
The ICC partnership is another
example of Nissan’s dedication to global sport, which includes the UEFA
Champions League, the Rio 2016 Olympic and Paralympic Games, the Olympic Teams
of Great Britain, Mexico and Brazil, the National Collegiate Athletics Association,
the Heisman Trophy, City Football Group and GT-R ambassador Usain Bolt.
Source: Nissan India
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