If Anand Mahindra’s speech at
the launch of the TUV300 at the Mahindra plant in Chakan in Pune, Maharashtra
on September 10, 2015 was all about love and emotions intertwined with the inherent
strengths of the TUV300, Dr Pawan Goenka’s speech was all about critical facts,
figures and more than a little dash of wit. Dr. Goenka is Executive Director,
Mahindra & Mahindra Ltd.
Anand Mahindra, Chairman,
Mahindra & Mahindra concluded his speech on a lighter vein when said, “...And
I told you Vivek (Vivek Nayer, Chief Marketing Officer, Mahindra &
Mahindra) I want the first car and I shall wrestle with you when I get down
there. That is the prerogative that I want. I love this car...”
His request got a witty
response when Dr Goenka concluded the question and answer session during the
launch event. “You said you would wrestle with Vivek to be the first customer
of TUV300. While you wrestle right hand to right hand there is somebody else
wrestling with him left hand to left hand and that is the toughest man in the
film industry today-- Bahuballi Prabhas. Now it is a question of whether Anand
Mahindra wrestles Vivek and Vivek is stronger or Bahuballi. It is between you
and Vivek and Bahuballi”.
Now do these words from Dr Goenka
also set the record straight that Prabhas is endorsing the TUV300? Bahubali,
the Hindi block buster movie that was released earlier in the year was a mega
hit. It starred the Telegu super star Prabhas. The star had apparently shot a few
advertisement commercials for the TUV300. After the success of the epic movie, Prabhas
achieved tremendous recognition throughout India. Wrestling apart, the
charismatic Prabhas may have found his real “love’ in the new TUV300!
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