The Firodia family controlled Force
Motors has inaugurated a modern Engine Assembly plant in Chennai in the southern
Indian state of Tamil Nadu. Built at a cost of around Rs 200 crore, the plant has
begun assembling engines and transmissions exclusively for BMW India. The plant
has a capacity to make 20,000 units per annum on a three-shift model. Speaking
to journalists, Prasan Firodia, Managing Director, Force Motors mentioned that
this new plant is the first such set up for BMW worldwide where they have
outsourced its engine assembly from a third party.
Firodia mentioned that ever
since the first engine was fired in January 2015, more than 3000 engines have
been made for BMW India. He said the plant capacity can even be raised to
50,000 units and that his company was even ready to make engines for export, if
BMW so desired. The plant, he said was made in a record time of seven months.
Force Motors which is also a
niche OEM player that makes vehicles like the Traveller, the Trax, Gurkha etc,
generates almost 30pc of its income from its aggregates business wherein it
makes engines and transmissions for Mercedes-Benz India and now BMW India. In
fact, it is the only company in the world which assembles engines for two of Germany’s
biggest car makers and global leaders in luxury cars.
The plant was inaugurated by
Union Cabinet Minister for Heavy Industries and Public Sector Enterprises Anant
Geete and Member of Parliament Rajkumar Dhoot, besides dignitaries from BMW and
Force Motors. This plant located in Chengalpattu Taluk is the first independent
plant outside of the BMW Group that assembles and tests engines for the German
Luxury Car Maker. This project was started in June 2014 and was completed in a
record time of seven months.
The plant is completely air
conditioned with high level of dust control to safeguard product quality. Where
essential, most modern technology is employed for ensuring assembly and joinery
processes with computer controlled precision equipment. The plant can produce
up to 20,000 premium engines per year. This capacity can be increased as
needed. The IT system of the production facility is integrated in “Real Time”
with the global production network of BMW. This enables all essential
production process values to be integrated in BMW’s global data.
Firodia noted, “This is an
important milestone in the company’s journey so far. We envision this facility
as being instrumental in further establishing Force Motors’ strengths as a preferred
supplier of critical and high precision components to top European brands.”
The Force Motors plant at
Chennai has been developed under supervision and guidance from the luxury car
maker and is according to their exacting global standards. With the addition of this plant, the national
presence of the group company goes up to fifteen facilities.
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