India’s one-stop destination
for pre-owned vehicles and equipment, Shriram Automall India Limited (SAMIL) has
been on an aggressive expansion drive. While focussing largely on South India,
the company reported maximum Automall launches during last fiscal as compared
to the same period of previous years, since inception. Overall 18 Automalls
were launched, pan India. Moreover, the service provider recorded a benchmark
figure for its pan-India presence in FY14-15 after launching its 50th Automall
facility at Sohna, Haryana.
“Since inception, SAMIL had
been working relentlessly towards transforming the pre-owned segment of auto
sector with its transparent approach towards deals. Our objective of making the
market completely organised is gradually taking shape with the trust of our
customers and together with them, we aim at a successful journey ahead”, stated
S. Lakshminarayanan (Chairman of SAMIL) at the new head office launch.
SAMIL marked maximum additions
to its clientele portfolio in comparison to previous fiscals and recorded 14
strategic tie-ups with major industry players, including banks, manufacturers
finance companies. Today, it
extends holistic services through unique bidding platforms and services in
order to create a lucrative disposal experience for Honda Motorcycle and
Scooter India, New Holland, State Bank of India, Escorts and many more. The
current update in SAMIL’s clientele list reports 22 tie-ups across its
“FY14-15 had been an
incredible phase of our journey at SAMIL due to a substantial growth and
initiatives reported in comparison to the previous years. With this success, we
are eyeing at a strong
growth during FY15-16 while
fulfilling the dreams of our customers”, quoted Umesh Revankar, MD of Shriram
Transport Finance Company Ltd (STFC) while sharing views over the Shriram
Automall’s growth story in FY14-15.
SAMIL marked an impeccable
introduction of three major segments during last financial year, including
Two-Wheelers, Gold & Housing, to facilitate their exchange on its bidding
platforms. While housing has been introduced only on the online biddingplatform
(property.samil.in), the other segments have been successfully launched across
all the platforms. Various bidding events (online and physical) have been
conducted for two-wheelers and gold with an exceptional performance posted
within the gold segment. The Company also launched gold.samil.in, a dedicated
website for gold bidding events.
Sameer Malhotra, CEO of SAMIL,
stated “While reporting maximum sales within pre-owned commercial vehicles
segment, SAMIL witnessed growth in sales across its different segments,
including cars & SUVs, farm equipment, three wheelers, two wheelers and
construction equipment. In the retail business, we have recorded a growth of
111PC. Through an extensive pan-India presence, we also established a strong
customer base with our unique bidders, buyers and sellers”.
In FY14-15, SAMIL took its
regular bidding events on to a new level and began a new trend of celebrating
Anniversaries of its Automalls. Beginning with Shriram Automall Manesar, the
Company conducted 11 Anniversary Special Bidding Events at Shriram Automall
Manesar, Panvel, Hyderabad, Jammu, Tirunelveli, Jaipur, Hubli, Aurangabad,
Bangalore, Raipur and Chennai. Special offers, lucky draws and free health
check-ups were offered to the participants of these events, which resulted in
building a strong customer-connect. Under its Customer Relation Programs, SAMIL
distributed more than 1000 Privileged Bidder Cards through Driving Your Trust
and around 300 students, across India, grabbed scholarships through Education
In near future, the Company
aims at reaching 60 Automalls in its pan-India presence. Currently, its 50
Automalls have been strategically located in different locations of the country
with 20 in South India, 18 in North India, 6 in East India and 6 in West India.
Source: Shriram Automall India
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