Industries, a leading global infotainment, audio and software services company,
has announced the successful completion of its acquisition of Bang &
Olufsen Automotive car audio business. Bang & Olufsen branded audio
products are available in a wide range of luxury car models like Audi, Aston
Martin, BMW and Mercedes-Benz.
“The additions of Bang &
Olufsen and B&O Play as distinctive and renowned brands will complement our
existing premium branded offerings and strengthen Harman’s position as a leader
in this segment,” said Dinesh C. Paliwal, Harman Chairman, President and CEO,
adding that “With this acquisition we are continuing Harman’s drive to offer
our customers the strongest portfolio of brands and technologies.”
Bang & Olufsen Automotive
is well-established as an exclusive brand delivering outstanding sound quality
through its unique capabilities within acoustics, design and craftsmanship. In
addition to the company’s signature design excellence, its systems incorporate
the radical synthesis of emotional appeal and technological performance that
represent the hallmark of Bang & Olufsen. Harman now will bring its global
marketing, scale and technologies to the Bang & Olufsen and B&O PLAY
car audio brands to strengthen and grow the business, said a press release.
Harman brands are in more than
25 million cars, and the Bang & Olufsen and the B&O PLAY brands will
join Harman’s portfolio of car audio brands, including Bowers & Wilkins,
Harman Kardon, Infinity, JBL, Lexicon, Mark Levinson and Revel.
Harman has a workforce of
approximately 25,000 people across the Americas, Europe, and Asia and reported
sales of $5.9 billion during the last 12 months ended March 31, 2015.