Picture caption: . Yashwant Jhabakh, Group Chairman, Mahavir Motors, Eberhard Kern, MD and CEO, Mercedes-Benz India, Guido Brormann, Market Management, Mercedes-AMG, Boris Fitz, VP Sales and Network Development,
Mercedes-Benz India inaugurated India’s fourth and
Hyderabad’s first AMG Performance Centre (APC) at Mahavir Motors. Mercedes-AMG
will now be offering exclusive and personalised service to the AMG customers.
Mercedes-AMG is inaugurating two new Performance Centres in Hyderabad and Pune
in two consecutive days, taking the total number of the high-end AMG
Performance Centres to five outlets in India, said a press release. Last year
the company inaugurated three state-of-art APCs in three days, which was the
fastest roll-out of the APCs anywhere in the world.
The AMG Performance Centres are designed to offer an
exclusive and customised Mercedes-AMG product experience and a commitment to
first-class service quality at every stage in the customer relationship. Luxury
car owners and aspirers nowadays increasingly prefers exclusivity and
Mercedes-AMG is committed on creating a long lasting bond with these customers
by offering them a unforgettable and very special brand experience.
High quality interiors with exclusive furnishings and a
palette of colours that is representative of AMG, creates an exclusive
atmosphere for driving enthusiasts. These distinct AMG Performance Centres
along with an impressive AMG portfolio comprising seven models, promises a
strong growth for AMG in India.
Eberhard Kern, Managing Director & CEO, Mercedes-Benz
India commented, “Mercedes-AMG is synonymous with ‘high performance driving’
and the increasing popularity of the AMG brand in India excites us. The
inaugurations of two more AMG Performance Centres strongly reaffirms our clear
customer centric focus which aims at getting the customers closer to the AMG
brand, and offering them the globally renowned and highly customised AMG brand
experience. We are also very proud of the fact that India now belongs to an
exclusive circle of 400 selected AMG dealers worldwide. The AMG Performance
Centre will serve as the right place for performance car enthusiasts to
experience and discover the right AMG model, concept and accessories for an
unparalleled driving and ownership experience. The AMG Performance Centres have
their own distinct branding and focus on AMG performance brand, AMG products
and concepts, as well as on the individualisation options which will create a
bespoke and immersive brand experience for the valued customers of Hyderabad.
We have seen the demand for high-end performance cars on a steady rise in
Hyderabad and the inauguration of this AMG Performance Centre will boost it
“It is an exciting time for Mercedes-Benz and our success in
the luxury car segment underlines that our strategy to focus on the top of the
pyramid product strategy is paying off rich dividends. With seven AMG products,
Mercedes-AMG offers the largest performance cars portfolio for our customers
and we comprehensively lead the top-end performance cars segment in India. With
new AMG Performance Centres planned for 2015, we will be expanding our AMG
customer base even further, enabling more customers to experience the brand.
AMG cars are unmatched in terms of performance motoring and we will be
introducing some of the most exciting AMG vehicles as part of our ‘15 in 15’
approach,” Kern added.
Source- Mercedes-Benz India
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